Jaci Russo is a Brand Strategist with more than 20 years of experience on a national level in a cross-section of industries. Her experience has included strategic planning, brand management, national product launches, and media management for local, regional and national clients.

1 Comment

  1. Sahail Ashraf
    September 2, 2015 @ 2:15 am

    Refreshing to see a company connected to advertising say it takes more than just advertising for a company to succeed. This is evidenced by the hundreds of companies every year who blow their ad budgets and then go into debt because the expected sales don’t materialise.

    Ad agencies and brand strategists are experts in finding the best way to reach people and to make those people more receptive to buying and engaging with a brand. But that’s it. As powerful as that is, if the company doesn’t stand for something more awesome than a neat tagline, the company will not sell anything.