Television Advertising Will Bring Ultimate Brand Awareness
4 Things to Know About Television Advertising and Your Brand
Investing in a television advertising campaign takes time, effort and money, but the level of exposure can be worth it– if your audience is there. Before deciding whether or not television advertising is right for your brand it’s important to realize a few things.
1. Television Reach
It’s true that in past few decades, TV’s audience has broken up a bit. Right up through the advent of cable, audiences only had 4 or 5 choices of television channels; so, the television advertising audience was huge. Then came cable, and everyone got a smaller share of eyeballs. Now with streaming services like Netflix and Hulu, the fear is that audience is getting smaller and smaller still.
However, it’s important to realize that television advertising still has enormous reach. People are still watching local news, they are still interested in weather and they still tune into sporting events. TV has a huge impact on the audience it reaches; it influences opinions and can create brand advocates for your company.
2. Emotional Connection
The emotional connection of television advertising cannot be overstated. What’s your favorite commercial? Close your eyes and think of it. That TV ad may be a decade or two old and it probably still makes you feel the exact way you felt watching it at home. Using visuals, sound, and writing to paint a picture of your brand can be an unforgettable experience for your audience.
Even with the two huge pluses that television advertising has going for it, reach and connection, there are still important questions you should ask yourself before investing in a television ad campaign. Let’s get into the most important ones.
3. Is Your Audience There?
While television advertising still has enormous reach, not everyone is there all the time. It’s important to know your audience BEFORE embarking on TV.
Pro Tip: If you cater to the Snapchat crowd for your social media advertising and marketing, it’s a good bet they may not be sitting down to watch traditional TV. However, they may be watching Youtube, Netflix or Hulu. Knowing where to place your specially crafted advertising is crucial to success.
4. Is it Worth the Expense?
A well-done television ad is not cheap and it shouldn’t be. It should be memorable for the right reasons. It’s a good idea to get someone who knows what they are doing. Don’t just through a visual piece together, all aspects must be considered. Who are you trying to reach? What are you trying to accomplish? Every shot, line-copy, graphic and overall delivery must have those two goals in mind.
The incredible thing about today’s television advertising landscape is that your expertly crafted ad can be reused and repurposed for other visual mediums. If your ad plays on your local channel right before weather, it can still run on Youtube, Facebook and other social media sites. Your investment in television is always more than just an investment in television. We binge watch, we cheer, we cry, we remember TV. The traditional advertising giant is worth your exploration when it comes to your brand.