The Matrix: Creating Your Message
What does your company do? Who are you and what do you offer?
As the top dog, you can probably answer that in under 10 seconds flat. But what about your number 2, and the person under her and then under him? Do the people who actually interact with customers know how to explain your company’s culture and mission, its core?
Speaking with one unifying voice, even for a small business, is trickier than it sounds. Making your message resonate with your employees then helping them articulate it to the world takes planning, and it’s not just the human factor you must consider. Getting your message consistent across all platforms, facebook, twitter, website, and even internal memos and emails takes commitment and consistency.
That’s where a Message Matrix can make your life easier. It’s not just a communication tool, it’s a manuscript for your mission. Effective communication starts at the top. Creating a cohesive message and coming up with ways to stay on that message starts with you.
One voice, that speaks to everyone. The consistency the Message Matrix creates will bring clarity to your brand and we can help you get started. Sign up for our FREE Webinar, it will be held on February 24, 2016. We can help you clarify your message, but more importantly, help you clarify it for others.