The One Thing You Don’t Want to Think About
Every day I drive past the same billboards, and am often left wondering, what were they thinking? It’s sad, really. Here I am, wanting to be affected by advertising, but poor graphics, small type, weak copy, or clutter get in the way of the message. And with so many distractions on the road these days, it’s no wonder most outdoor advertising – specifically, healthcare advertising – is ignored.