The Unsung Hero Of Your Brand
4 Ways HR Can Improve Your Brand
Sure you’ve got the faces of the company and the talent that drives the work, but what about the person responsible for finding the talent? We’re going to go out on a limb and say that HR is just as influential in the overall brand as the product and the people selling the product.
Here are 4 ways HR can improve your brand:
Your Human Resources Manager and/or their department is responsible for getting quality employees to join your team. If you’ve got a Recruiter or someone on your team dedicated to finding new talent, that person will have to work closely with HR to get those key people integrated into the company. In a sense, they are the ones who can control the entire brand’s corporate culture by funneling the right or wrong people into it. Oh, the power they wield!
Part of any HR professional’s roll is to facilitate communication from the top down and throughout the company. This is extremely valuable for staff, because everyone wants to be in the loop and reached through their preferred method of communication. A big part of the internal brand is how employees interact with one another, and Human Resources can be key to those channels of communication.
- Conflict Resolution
Nobody wants their company to explode from a conflict within. And an HR Director can be just the right person to keep that from happening. More than just facilitating as a go-between, the HR Director can work closely with other employees to ensure similar conflicts don’t happen again. That’s good for the brand because sometimes the team needs to come back to center in order to move forward and be a better company.
A good HR professional will keep the team consistent in the representation of your brand through enforcement of complicity. When you sign your initial hiring paperwork, you agree to certain terms of the company. These items and requirements keep everyone in line and on the same page — and if enforced can create the impression of a consolidated, consistent, branded team.
Obviously, the role of any HR professional requires that he or she wear many hats. That level of cross-training and people skills truly help the brand shine from the inside out.