Think Before You Brand
QR codes are becoming all the rage of the marketing and branding world. The idea of a ‘quick response’ code is to offer a small square graphic, similar to a UPC code, and when the user takes a picture of it with a QR reader app on a smartphone (iphone, etc) then it will open a link to a website.
Companies can use QR codes to provide more information and a deeper user experience by taking the consumer ‘offsite’, i.e. away from the ad or packaging that first got their attention.
It’s a great tool and used properly can be VERY effective.
I wonder, however, what in the world the Air Force was thinking when they put a QR code on a series of outdoor boards on major roads and highways with traffic speeds up to 65 and 75 mph.
So you want someone to try to shoot a picture of that QR code as they fly past the sign at 70mph. Maybe it’s some sort of reverse Darwinism test. If you can get a shot of it without getting killed then you are Air Force material.
Seems like the excitement to use the tool has defeated the need to use common sense on how and where it is placed. You can’t build your brand by just throwing everything against the wall and seeing what sticks. You need to really think it through and make sure it is a fit for the consumer and the location.
For more information on how you can use QR codes for your business, be sure to download the ebook.