Three Things to Consider About Your Website Right Now
The landscape on the web is constantly changing.
What’s true today wasn’t even around 5 years ago, and 5 years from now– well who knows?! You need to make sure your website is looking and working like the here and now, and not a decade or even half a decade ago.
Here are 3 things to ask yourself about your website today.
- Think Small
Are you small enough? Over half of your web traffic, if not more, is mobile. That means small screens or tablets. If your site hasn’t been updated in the last 6 years, or it wasn’t a consideration, this is a real problem. If the text is too small to read or users have to pinch and zoom excessively to make their way around the website, they won’t stay long. Potential clients may just hop back on Google and search for an easier experience.
- Your Look
Does it look like us? Your website needs to fall in line with your overall brand strategy. It’s an extension of your brick and mortar operation. The “look and feel” of the site needs to look and feel like the rest of your business. Everything from pictures to colors to font should be chosen with care and ease of use. Is your brand sleek and modern? Then your website should capture that feel. Is it home-grown with small-town appeal? Then that personality should shine through on your site. Think about your menu, navigation bar, your entire layout. Involve your team and hire professionals, your website’s look is that important.
- Be Connected
Where does my site link? Gone are the days when you could just have a website, now your online business must live on social media. Is your website easy to find on your Facebook page, company Twitter, and Instagram? It needs to be. Chances are your clients are starting on social media when they start to research your business.
These are the very basics that any current website must have. If your site doesn’t, get on it! The next wave of website “musts” will be just around the corner.
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Founded in 2001, RUSSO is a strategic branding agency based out of Lafayette, Louisiana. RUSSO uses consumer insight to develop branding initiatives that effectively change the conversation — forming emotional connections between the consumer and the brand.