Top 5 SEO Mistakes and How to Avoid Them
Major SEO Mistakes That Can Ruin Your Marketing Plan
SEO is not a one-size-fits-all situation for most companies. Hitting the right balance for you brand will be a great deal of trial and error, however some errors can be avoided. There are a few well known blunders that can slow down your SEO efforts. Luckily, we’ve outlined the big SEO mistakes for you, so you can confidently perfect your marketing plan.
Here are the top 5 SEO mistakes and how you can avoid them.
SEO Mistake 1: High Keyword Density
Keywords are significant. But, the number of times the keywords are used, or keyword density, is even more important. It is common to see companies fill their content up with keywords in hopes that their SEO performance will be successful. But, when the keyword density it too high, this can actually harm SEO performance.
Solution: Find Balance
Aim for a keyword density between 0.4% and 2.5% for maximum SEO results. There’s actually a pretty neat equation for the math minded among you:
- Keyword Density = (# of times keyword was used \ # of total words) x 100
SEO Mistake 2: Bad Keyword Placement
Many people just sprinkle their keywords randomly throughout content and hope for the best. But keyword placement is highly important for SEO performance.
Solution: Best keywords Placement
- The beginning of the title
- First sub-header
- First paragraph of content
- Last sub-header
- Alt section of images
SEO Mistake 3: Forgetting Voice Search
Think about how often you do a web search via your phone. Chances are you’re using a voice assistant of some kind. Siri, Google, Cortana and more are all imbedded in different devices.
Plus, now there are smart home devices to consider like Amazon Echo and Google Home. These exclusively rely on voice search to shop and compare services and products.
Solution: Add Common Voice Search Words to Content
When people use their voice to search for content they typically use words like “where,” “who” and “can” to the searches. Consider options like “Where can I find a plumber” or “can I wear a black belt with brown shoes?”
SEO Mistake 4: Improper Blog Content Format
It is important that all blog content follows both an SEO-friendly format, as well as one that is easily readable. When writing content, keep in mind that the majority of readers are only going to scan your posts, so avoid large blocks of text with no breaks.
Solution: Make Content Easy on the Eyes
Be sure to include an image, lists, bullet-points and subheaders to keep readers engaged. Here are a few more guidelines to consider:
- Have an engaging title
- Include at least one image
- Use at LEAST two sub-headers
SEO Mistake 5: Low Word Count
For Google to really “see” your content and begin to consider you an authority, you have to have something to say. Just writing a paragraph or two won’t cut it for your industry related blog.
Solution: If you are working with a blog or information type article you need to shoot for a minimum of 300 words. The more the merrier—as long as it’s readable.
Now that you are aware of SEO mistakes you can make smarter choices when it comes to your marketing plan. Don’t spin your wheels and make no headway, optimize your content to make a splash!
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