7 Tips for Improving Your Website
What’s turning people off your website? Check out these 7 tips to learn how to breathe new life into your site.
It’s not always easy to admit when things aren’t working out — especially if you’re running a business. But frankly, addressing the issue is the first step before turning things around. And one of the most valuable pieces of your brand to look at objectively is your website.
More often than not, your customer’s journey begins online. And that means the design and function of your website needs to be inviting, engaging, and geared directly towards your audience. This is where you need to establish branding and build the foundation of your relationship. So ask yourself if your website is working the way it’s supposed to work.
If you’re unsure, here are 7 tips for getting your website back on the right track:
1. Get Your Content in Order
The information on your website needs to solve problems. So right off the bat, the copy on your homepage needs to offer solutions to problems your potential customers might be facing. If you’re an expert, put your expertise front and center. You want to be viewed as a resource, so your website content should be informative from page-to-page.
2. Be SEO Smart
Have an SEO strategy when you write your copy and implement it with tact. So don’t use too many text-heavy graphics. If you’re using images for nearly every piece of text on your site, then search engines like Google will never be able to find you. Images can’t be read by web crawlers, so you will likely lose on traffic and search engine rankings if your copy isn’t in the right places. Because even though search engines have become increasingly sophisticated, they still can’t see and understand a webpage the same way a human can. SEO helps the engines figure out what each page is about, and how it might appeal to users. Without SEO, a website can be virtually invisible.
3. Don’t Distract
Too many ads are distracting. Pop-up ads are distracting. Surveys are distracting. Treat your content like it’s the most valuable part of your website [because it is], and allow the viewer to focus. No one has time to deal with all the fringe components of your website, so make sure to keep their attention as long as possible.
4. Don’t Force It
Forced videos, forced music, and forced email sign-ins are annoying. No one wants to have to “suffer’ through your website, so don’t make them. It’s kind of like invite people to a restaurant and then charging cover at the door. They’ve already shown up to patronize your establishment, so why make them deal with something ridiculous and unnecessary? Make their web experience easy and comfortable, and not only will they stay, they’ll come back.
5. Make Navigation Easy
All of us have encountered a frustrating website. It’s difficult to find your way once you’re in and you’ve instantly got no idea how to get back. So make your navigation as simple as possible. Oh, and put your contact info front and center. More often than not, people just want to know where you are and how they can reach you. Don’t make them dig for that information.
6. Edit Down
Treat your website like a spring cleaning project and purge unneeded items. Comb through your website, beginning with the homepage, and think about what you can lose: unused or broken social links, outdated info, unnecessary design items, and redundant pages with duplicated content. A clean, streamlined site is what every user wants to encounter. Plus, it’s just good housekeeping.
7. Keep Mobility In Mind
Having a mobile-friendly site can make all the difference in the world. Most of us are looking things up on-the-go anyway, so having a design that adjust to the screen of smartphone is just smart. Also, keep in mind that animated graphics and some Flash components aren’t always mobile-friendly, so edit those down where you see fit.