How Website Design May be Helping or Hurting Your Brand
6 Tips to Achieving Great Website Design
Many times, it’s the first real look people get at your brand. It’s a window into who you are as a company and what you can offer potential customers. Your website is more than just a place to house your address and phone number—it’s an extension of your brand—making website design a priority for every business.
The design and function of your website needs to be inviting, engaging, and geared directly towards your audience. This is where you need to establish branding and build the foundation of your relationship. You need to look objectively at whether or not your website design is working for or against you.
The information on your website needs to solve problems. That means the copy on your homepage needs to offer solutions to problems your potential customers might be facing.
- If you’re an expert, put your expertise front and center.
- Be viewed as a resource. Keep things informative from page-to-page.
2. Design for Minimal Distractions
Treat your content like it’s the most valuable part of your website, and allow the viewer to focus. No one has time to deal with all the fringe components of your website, so make sure to keep their attention as long as possible.
Pro Tips: Too many ads are distracting. Pop-up ads are distracting. Surveys are distracting. Think about how you interact with websites you love.
3. Ease of Use
Forced videos, forced music, and forced email sign-ins are annoying. No one wants to have to “suffer’ through your website, so don’t make them. It’s kind of like inviting people to a restaurant and then charging cover at the door.
They’ve already shown up to patronize your establishment, so why make them deal with something ridiculous and unnecessary? Make their web experience easy and comfortable, and not only will they stay, they’ll come back.
4. Make Navigation Easy
All of us have encountered a frustrating website. It’s difficult to find your way once you’re in and you instantly have idea how to get back. So, make your navigation as simple as possible.
- Make contact info easy to find
- Hours of operation plainly stated
- Clean menu options
5. Edit Down
In website design, often, less is more. Comb through your website, beginning with the homepage, and think about what you can lose. Things like:
- unused or broken social links
- outdated info
- unnecessary design items
- redundant pages with duplicated content
A clean, streamlined site is what every user wants to encounter. Plus, it’s just good housekeeping.
6. Be SEO Smart
Have an SEO strategy when you write your copy and implement it with tact. We’ve dedicated quite a few blogs to SEO, here’s a few that will help the content of your website.
- INTRODUCTION TO SEO
- WHY AN ONGOING SEO STRATEGY IS ESSENTIAL FOR A HEALTHY BRAND
- 5 SEO TIPS TO MAKE YOUR BRAND SHINE
- TOP 5 SEO MISTAKES AND HOW TO AVOID THEM
There are a few other aspects to website design that deserve special attention. In upcoming blogs we’ll talk about ways to keep things mobile, the importance of analytics and why content is still king.
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