What’s the Value of A pURL?
Personalizing a targeted marketing campaign can increase your response rate!
The best way to market directly to a person is through targeted online ads or direct mail — simply because you are talking directly to your prospect rather than a mass audience.
However, the response rate for direct mail is abysmal: 1.5% response is considered successful. That’s a lot of wasted time, money, and effort spent on the 98.5% who doesn’t see it or respond. Luckily, there’s a relatively new technologies the can potentially help increase that response rate towards a goal of 8% or higher.
The Personalized URL (pURL) is a unique web address created especially for each recipient of your marketing communications. Each one contains the recipient’s name in the web address creating a truly personal and engaging experience that inspires people to visit their pURL. The direct mail pieces are created in conjunction with corresponding custom personalized landing pages with unique content tailored to every visitor. Once the prospect visits their personalized web page, they will be greeted with information about your product with content, videos, benefits for contacting you and beginning a relationship. It makes every user feel like a VIP.
Most importantly, pURLs serve as an excellent means to interact with a potential consumer or lead. They make your campaigns interactive. Once the user land on the page, their visit is recorded in our Personal URL engine, and any responses are recorded as well. Your sales team can be notified of these leads as soon as they arrive on the page—turning a user into a valuable, interested party. Think of it as a concierge service for your prospects.
Direct marketing campaigns work. But a lot of the professionals create the direct mail campaigns neglect the large percentage of recipients who prefer to respond online. pURLs bring these people to you.