Why Webinars Work
What we’ve learned from our recent webinar venture.
Between this blog, our collection of eBooks, and the information we generate for our nonprofit healthcare branding blog, Pinpoint For Health, we produce a ton of original content. But of all the things we’re churning out internally, we’ve never hosted a webinar.
Now, to be honest, we didn’t venture into this unexplored area of Thought Leadership because we weren’t too sure if webinars were still in high demand. Sure we’d attended one every now and then, but these were super specific to our individual practices (our Media Buyer, Stacey wouldn’t necessarily attend the same webinar as our Interactive Developer, Ryan) — so we had no way of gauging the success of a webinar as an office. Plus, there was a lot we still didn’t know: How many people register for these things? Are they worth the production time? What’s the real value?
We wanted to see if webinars worked from the host’s perspective, so we hosted our first one last week for Pinpoint For Health. The topic was Social Media & Nonprofit Healthcare Organizations and we facilitated the same webinar twice in one week. For us, it was a huge success with more than 100 people registered for each session — all nonprofit healthcare professionals. More important than the numbers was our opportunity to engage with members of our target audience. They asked questions throughout and many requested the presentation be emailed to them after it concluded.
We’re really looking forward to producing a series of these and we learned a lot just from the first one. So do webinars work? Yes. And here are few reasons why.
Webinars cost nothing but time and talent. Plus, they’re a great alternative to seminar that you’ve got t travel to. Travel expenses, car rentals, and meal costs go away when you host a webinar. You save and learn!
Anyone can log on from just about anywhere to attend a webinar. Plus, time zones don’t effect attendance. All of your participants can be in different parts of the world—learning all the same info at the same time.
Unlike a conference or a seminar, webinars offer everyone in attendance the ability to interact with the speaker. They can ask questions and you can answer in real time while the presentation is in progress.
If you want to gather a spontaneous, impromptu meeting, it will inevitably take time to coral everyone because you have to consider location and schedules. But with a webinar, you can schedule meetings or training sessions on short notice without worrying about the location.