The World of Live Streaming
What’s in, out, and on the horizon for live streaming video
Live streaming video is the “happening” and “now” thing to do. It’s offered through many, many social media sites; there’s so much going on in this world that it’s hard to keep up. Let’s break down what your need to know for your small business.
Facebook Live is Growing
Not everyone is thrilled with Facebook’s Live Streaming option. Marketers and Journalists seemed to have embraced the technology but small business owners and general users are still unsure of how to best take advantage of the feature.
You can launch a live event from a profile page or from the Mentions app. Facebook Live lends itself to product demonstrations, community events, big announcements, behind the scenes moments, and the list goes on and on.
The big plus here is that there is already a large built in audience. So many people are already on Facebook that even if they aren’t used to the live streaming feature yet, they will be soon.
Periscope Is Still A Thing
Periscope is still around, but for how long? Other apps dedicated to live streaming video like Meerkat, Blab, and many others have folded or lost popularity. It’s not clear how much longer users will want an app that only does this main function. With other apps like Facebook and Snapchat in on live video streaming it appears apps that only offer this service may be a temporary phenomenon. BUT Periscope belongs to twitter, so it may never go away completely..
Youtube Has a Thriving Community
For years, YouTube has had a community of its own. Users that comment, follow and subscribe to various styles of content. Having a stand alone YouTube channel for your business is a great idea especially if you plan on making tutorials or showcasing new products. YouTube also offers live streaming that can be captured and replayed on various platforms; it’s easy to integrate into other social media and websites.
There Are Other Options
Snapchat offers a live option that is popular and growing. The crowd that frequents is still pretty young, but Snapchat is hugely popular among people who are 25 and younger. If that’s who you are trying to reach, get on board now.
YouNow acts like Periscope. Your live stream can be viewed by a large audience. The crowd is still fairly young but growing, but like Periscope it’s a bit of a one-trick-pony.
Musical.ly is an app for creating lip-syncing music videos. It’s more for entertainment, but depending on your business and audience this could be a great way to connect. Think about using humor to showcase your talents, services and sales.
While some of the platforms that offer live streaming are trendy, live video itself seems to be standing the test of time. Facebook has made it clear, they think it’s the future of social media. As a small business owner, it’s best to know all of the options available to you when it comes to reaching your audience. Live video streaming is another tool for your marketing arsenal.
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Founded in 2001, RUSSO is a strategic branding agency with offices in New Orleans, Lafayette and Nashville. RUSSO uses consumer insight to develop branding initiatives that effectively change the conversation — forming emotional connections between the consumer and the brand. To learn more, visit brandrusso.com.