Your Culture is Your Company
Years ago our parents and grandparents would head off to work, whether they liked it or not.
They might not care for their job, but it was their job and they were loyal “company men and women” so they would “take one for the team” and ignore the stabs of being under-appreciated, undervalued, and underpaid. Company culture was unheard of, you did your job and you were told to be grateful for the opportunity.
Then a shift occurred. Workers finally had more options and companies are now competing for the best and brightest in their fields. The best and brightest come with perks of creative thinking, increased productivity and innovation but they cost more than just a paycheck. In fact, many of the people you value most in your own company probably consider flexible working hours, paid leave and office atmosphere more valuable than money.
Office culture counts for a lot. It’s a relatively new concept but it’s more important than ever. Now companies can spend years cultivating the perfect culture; making hires and promotions on the values they want to harness. It’s important you have company culture in writing, you need to be able to communicate more than just a list of duties to a new hire. You need that person to “fit in” while still being an individual.
At RUSSO we consider the culture we’ve created to be so important, we actually highlight it on our website. We want our clients, partners, and the world to know we’ve worked hard at building someplace special where we hope people can thrive. We expect a lot so we aim to give a lot.
Your company is its people. If you build a creative, supportive and productive culture you’ll build creative, supportive and productive people. For more tips on how to make the most of your brand subscribe to Razor Branding Blog.