Your Online Listings are Crucial
Your business is listed all over the web. But are any of those listings accurate?
What if you just discovered the wrong address was printed on your business cards? And the wrong phone number was listed on your website contact page? And the Office Manager was mispronouncing the name of the company over the phone? You’d be mortified. And justifiably so.
So make sure you’re sitting before reading any further…
You’ve probably got a handful of conflicting online listings.
It’s okay. Breathe. This is extremely common. The days of having one phone number and address in the Yellow Pages is an era long gone — and that means you’ve got digital footprints all over the web whether you like it or not. From directory listings to social profiles and from store pages to business websites, your local digital presence can be pretty wide-reaching. So it’s no surprise that some of the info could be erroneous. That’s why most users [including you and I] have stumbled upon incorrect information about a business online. Your local digital presence includes your:
- Contact numbers
- Hours of operation
- Specials and deals
Your online listings are crucial and here are 3 reasons why you should clean them up:
Digital presence is a fundamental need for all 50 million businesses in the world, so it pays to correct location information and consolidate social platforms. It’s not necessarily about cutting down your digital presence, just making it tighter.
We aren’t yet at a place in technology where search engines and directory sites can clean up inconsistent information without your constant care and alertness, so that’s your job in the mean time. But you should take pride in that because it’s yours. Proactive management is a true sign of ownership.
Through effectively managing this presence, a business ensures that its most critical information is complete, up-to-date, easily discoverable, and communicated as directly as possible to customers where they are searching for it. Because you wouldn’t want potential customers to get lost due to faulty location information, would you?
An unmanaged local digital presence can create negative experiences for your customers and cost your businesses money.
So how do you take back control? Well, let’s start by scanning your listings with Yext.
Yext is a local digital presence manager, with which we’ve recently partnered. The program identifies duplicates web listings and helps consolidate information so that all your information comes under one roof. Check it out for yourself and start the process of cleaning up your local digital presence now!