Letha has spent more than two decades connecting brands and audiences through standout content.

After an academic stint in Classical Studies (don’t get her started on the Trojan War), she found a niche in content that allowed her to pursue her first love: writing. She strongly believes that content is about audience advocacy, and that it should be customer-centric and informative. In her spare time, you can find her writing fiction, reading nerdy history books, watching geeky TV, snuggling her dog and hanging out with her two grown children.