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Nonprofit Healthcare Organization Branding 101

The identity of an NPHO is rooted in goodwill and service.

eBook: Social Media Anxiety

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Overcoming Social Media Anxiety The Power of Radio for Branding

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The 4 R’s of Branding

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The He Said, She Said, Razor Branding™ Podcast c

You cannot make adjustments or improvements to som

You cannot make adjustments or improvements to something that was never measured in the first place. Measure where you are today, set a date to measure again in the future, and make changes to your methodology as you modify your goals. That is the only way to know if true progress has been made. #brandRUSSO

On this week’s episode of He Said, She Said: Raz

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Becky Lawlor, the Founder and Chief Research and Content Officer at Redpoint, to discuss the challenges of using data meaningfully and the importance of effective survey design when creating and implementing marketing strategies. Becky is the Founder and Chief Research and Content Officer at Redpoint, a boutique original research and content marketing agency renowned for its work with major brands like Adobe, IBM, and Samsung. She has over a decade of experience in B2B tech content creation and a passion for data-driven storytelling and original research. Listen to this episode of He Said, She Said: Razor Branding™ Podcast, as Becky shares this passion and provides helpful insight for collecting and sorting through data efficiently to develop effective marketing strategies. Visit the link in our bio to tune in. #brandRUSSO #RazorBrandingPodcast

From our brand family to yours, Happy Thanksgiving

Looking for B2B branding insights to help build yo

Happy Entrepreneur Day! Let's celebrate the inno

Happy Entrepreneur Day! Let's celebrate the innovative breakthroughs that entrepreneurs are known for - those who dare to push the boundaries and take risks to pioneer something new. Today also serves as a reminder to follow your own dreams and entrepreneurial ambitions. If you find yourself needing some help along the way, visit the link in our bio. We would love to hear about your vision and see if we can help you achieve it. #brandRUSSO #EntrepreneurDay

Enjoy a recap of the artwork showcased at Gallery

Enjoy a recap of the artwork showcased at Gallery R this month, by artist Jonathan Cazayoux. Make sure to stop by every second Saturday of the month to check out the new displays! #brandRUSSO #GalleryR #ArtWalk #LafayetteArtists

Marketing vs. Selling Let’s quickly distinguish

We welcomed a group of @ullafayette marketing stud

We welcomed a group of @ullafayette marketing students into our office for a tour and meeting with our CEO, @jacirusso. It was a great opportunity for them to ask questions about the agency, the work we do, and what current opportunities are out there in the job market. Thank you to the UL Marketing Department for reaching out. Go Cajuns!

The Russo Reveal is here! This month, we're puttin

Opportunity is knocking! We're seeking two intern

Opportunity is knocking! We're seeking two interns to join our brandRUSSO team. Become a web and|or SEO development intern and immerse yourself in real-world experiences at our strategic branding agency. If you have basic web development and|or SEO skills and can commit to at least ten hours a week, we want to hear from you. There's no better way to kickstart your career than with hands-on learning. Send your resume and cover letter to Tim Dupre at tim@brandrusso.com. Visit the link in our bio to learn more about what we do. We look forward to hearing from you! #brandRUSSO #WebDevelopmentIntern #SEOIntern #Hiring

Want to hear the latest branding tips? Be sure t

Want to hear the latest branding tips? Be sure to check out our Blog at the link in our bio for a strategic branding agency that uses consumer insight to change the conversation; forming emotional connections with the target audience. Subscribe to our newsletter today to get reminders when each blog is posted. #brandRUSSO #RazorBranding #Branding #Blog

Thank you to Spectrum Water Technology for invitin

Thank you to Spectrum Water Technology for inviting us to their annual SOS team meeting. It was a great opportunity for our team to catch up and participate. Thank you for your hospitality and continued trust as we work towards an amazing 2024.

On this week’s episode of He Said, She Said: Raz

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Lori Haller, founder of Designing Response, to talk about the challenges of staying relevant, creative problem solving, and the importance of being adaptable to different audiences. Lori is an extremely in-demand creative strategist, speaker, author, and coach whose agency has been creating award-winning, sales-generating direct mail, online promotions, space advertising, and design for over 20 years. Her clients have included such prestigious names as Hyatt Hotels, Kay Jewelers, Forbes, The Motley Fool, Oprah Winfrey’s O’s Big Book of Happiness, The Agora Companies, Procter & Gamble, TurboTax, and National Geographic. Lori is a member of AWAI’s Program Advisory Board, and the author of their Ultimate Guide to Building a Highly Profitable Graphic Design Business. Global design is one of her specialties, and in addition to the U.S. including Hawaii and Canada, she has worked with and coached clients in Singapore, Bonn, China, Germany, Italy, Amsterdam, The Netherlands, London, and Colombia. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as Lori shares her experiences as a creative strategist and how over the years, she has consistently followed her curiosity to yield the best results for her clients. Visit the link in our bio to tune in. #brandRUSSO #RazorBrandingPodcast

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How Data Can Help with Your Branding with Becky Lawlor
How Being Relentlessly Curious Can Improve Your Brand with Lori Haller
The Importance of Education, Research, and Collaboration in B2B Branding with Shachar Meron
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Razor Branding™
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