Broussard Poché is a well-established CPA firm with a long history and solid reputation, but struggled to identify and connect with an emerging new audience. After taking a closer look, we discovered that there was an internal disconnect as well between the senior partners and the younger staff.
With the help of Razor Branding, we were able to redefine their corporate culture in a way that unified their entire team. Once their house was in order we worked to change the conversation – providing an opportunity for the firm to re-establish itself within the communities it served. The strategy worked, as we developed a youthful campaign that turned the traditional messaging of the accountant into something fresh and new. Within the first year of the campaign, Broussard Poché experienced unprecedented growth, with 164 clients utilizing expanded services and 156 new clients overall.