Lafayette Economic Development Authority CASE STUDY
The Lafayette Economic Development Authority (LEDA) works with businesses as they make decisions to start, expand or relocate to Lafayette, Louisiana, and the surrounding communities. Through innovative collaborations with business, government and education, LEDA strives to grow the community’s business base for future development and diversification.
Needing a brand refresh, LEDA turned to brandRUSSO to help. One of the primary objectives was to not
only incorporate the vibrant culture of the area that LEDA represented, but also resonate with businesses looking
for opportunities to relocate.
“RUSSO made it easy, and I appreciate their thoughtful approach. They sat with us and asked questions, making sure they understand who we are and what our goals were. It was a smooth process with their creative team involved from the very beginning. They presented a wide range of options and guided us through each step. There was never any pressure, and it felt like we had a partner that wanted to make absolutely certain at the end of the day that we have a brand packet that we were 100 percent proud of.”
– Mandi D. Mitchell, LEDA President and CEO