Ochsner, a regional healthcare institution based in New Orleans, originally partnered with RUSSO to help develop a strategic plan for their signature fundraising event, Moonlight & Miracles. This included general branding, sponsor aquisition and management, event collateral and digital media development for the event. In our 4th year of working with the Ochner team, the 2017 Moonlight and Miracles Gala raised more than $1.5 million – exceeding the past four years of individual totals.
With the success of the Moonlight & Miracles initiatives, RUSSO was tasked with helping to brand and develop work for several other events for Ochsner, including the Tree of Life, Hope Floats, Survival Festival and the wildly popular, King Cake Festival. With a mix of print, TV, radio online, and social media, RUSSO helped establish the King Cake Festival as a must-attend event, in an already crowded Crescent City carnival season. In it’s inaugural event, Ochsner hoped to have 3,000 people in attendance. Over 12,000 participated – exceeding expectations by more than 400%.