Sophie Hopkins

Sophie is a research assistant at brandRUSSO, supporting brand strategy through detailed analysis and disciplined discovery.

She is studying forensic science at Anglia Ruskin University in Cambridge, where precision, pattern recognition, and evidence-based thinking are non-negotiable. That mindset carries directly into her work at RUSSO, where she helps uncover insights that inform positioning, messaging, and strategic direction. Sophie thrives on the details most people overlook, ensuring every recommendation is grounded in facts, not assumptions.