Auto Driveaway CASE STUDY
Auto Driveaway partnered with RUSSO to assess their existing brand architecture, and develop a strategic brand plan that addressed both internal and external marketing needs. With a clientele spanning large corporate and commercial fleet management companies, Auto Driveaway had earned a reputation as a respected logistics provider, but with the acquisitions of several companies, expanded offerings, and an evolving marketplace, was left with a fragmented brand system that didn’t effectively integrate its growth.
Through Razor Branding™, RUSSO developed a strategic plan to address Auto Driveaway’s immediate needs, while also preparing them for continued growth. This included restructuring Auto Driveaway’s brand architecture, the development of a unified brand standards guide, the creation of a modernized website and online presence, and the implementation of a corporate messaging system. The outcome was a rejuvenated brand that authentically mirrored Auto Driveaway’s extensive expertise in the transportation and logistics sector.
“Working with brandRUSSO has been a game-changer for us at Auto Driveaway. We operate in a super niche space, and I can’t thank the RUSSO team enough for diving headfirst into our world and capturing the essence of who we are and what we’re about.I wanted to invest in something tangible, something that reflected our values and aspirations – and brandRUSSO delivered beyond my expectations. The hard work they put in, the attention to detail, it’s all coming together in our updated brand architecture. That’s infinitely meaningful to us, and as a nationwide provider of transport logistics, we are excited about where we are headed as a company. Kudos to the brandRUSSO team for helping us shape our future.”
– Matthew Salm, Chief Operating Officer at Auto Driveaway
