GOOD CONVERSATIONS.
SHARPER BRANDS.
He Said, She Said: Razor Branding™
with Jaci and Michael Russo.
A new episode
every Thursday.
Every week, Jaci and Michael Russo sit down with the marketing leaders behind growing brands, from manufacturers and technology firms to community banks and credit unions. They talk about what actually works: positioning, messaging, culture, and building brands that change the conversation.
Fresh conversations.
Brand as Culture w/ Neville Billimoria
With Neville Billimoria, Mission Federal Credit Union
How does a credit union grow from $1 billion to $7.5 billion in assets? Not with one big idea, according to Neville Billimoria. It took a lot of base hits. In this…
Brand Culture & Leadership
Marketing in Reverse w/ Andy Plank
With Andy Plank, Refreshed Tech
What if the hard part of your marketing isn’t selling your product, but convincing people to hand it over? For Andy Plank, Director of Marketing at Refreshed Tech, about…
B2B Marketing
Beyond Inbound w/ Lindsey Thiele
With Lindsey Thiele, ZTERS
What do you do when you’re hired as a company’s very first CMO, and the entire business has been fed by Google Ads and inbound calls? For Lindsey Thiele, the answer was…
B2B Marketing
Marketing the Machines w/ Jon Star
With Jon Star, Methods Machine Tools
What does it take to convince a room full of salespeople who love their paper brochures that marketing can actually drive revenue? For Jon Star, Director of Marketing at…
B2B Marketing
Betting on Yourself: Building a Fractional CMO Practice w/ Michelle Krier
With Michelle Krier, Foxbridge Consulting
In February, her role was eliminated. By March, she’d filed her LLC. By the end of May, she’d landed her first client. That’s the timeline Michelle Krier walks us…
Marketing Leadership & Careers
One Name. Five Banks. A State to Win. W/ Stan Sorensen
With Stan Sorensen, Altabank
Most banks say they’re community-focused. Altabank had to prove it by tearing down the names people trusted most. In this episode of He Said, She Said: Razor Branding™,…
Banks & Financial BrandsTHE CONVERSATION?
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