BUILDING BRANDS
THAT CHANGE THE
CONVERSATION.
Strategy. Messaging. Creative.
Emotional connections that move people.
There’s a promise
behind every brand.
Let’s find yours.
brandRUSSO is a strategic branding agency established in 2001 by Jaci and Michael Russo. With roots in the heart of downtown Lafayette, Louisiana, we represent a global portfolio of B2B clients in the professional services and manufacturing industries.
In a world filled with so many ways to communicate, businesses are still struggling to identify their audiences, cut through the clutter, and find new ways to be heard.
Here, we see these challenges as opportunities to change the conversation and provide strategies for growth.
THE STRATEGY.
THE STORY.
THE WORK.
GREAT BRANDS
ARE BUILT
FROM THE
INSIDE OUT.
Our branding process develops a series of branded touchpoints that form emotional connections with your audience.
Explore Razor Branding™
FocusTHE WHO＋
Define who you are and who your audience is through consumer insight, demographics, psychographics, and personality profiles.
PromiseTHE WHY＋
Define that one differentiating and powerfully compelling quality that makes your brand razor sharp: the promise behind the brand.
ConnectionTHE WHAT＋
Establish your voice and a messaging system based on your defined brand promise, making you the preferred choice over the competition.
HarmonyTHE WHERE & WHEN＋
Develop branded touchpoints that establish trust, connecting with your audience where they live, work, and play.
BIG QUESTIONS.
CLEAR DIRECTION.
From defining your position to finding your next audience, every challenge is an opportunity for growth.
RUSSO Community Banking
Stronger brands.Growing community banks.
Local roots. Stronger brands.
A specialized division of brandRUSSO, we provide brand audits, strategic planning, and marketing for community banks with under $10 billion in assets. Built on Razor Branding™, we help banks grow through small, steady marketing moves that compound over time.
Explore RUSSO Community BankingA LITTLE
FOOD FOR THOUGHT.
The Power of Owning One Thing
Ask a company what it wants to be known for, and you’ll usually get a pretty ambitious answer. They want to be known for their expertise, customer service, quality,…
B2B Marketing
Brand as Culture w/ Neville Billimoria
With Neville Billimoria, Mission Federal Credit Union
How does a credit union grow from $1 billion to $7.5 billion in assets? Not with one big idea, according to Neville Billimoria. It took a lot of base hits. In this…
Brand Culture & LeadershipTHE CONVERSATION?
Let’s talk about what’s next for your brand.
Start a conversation