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CASE STUDY

Pop-A-Lock

Industry
Locksmith franchising
Challenge
An outdated brand, messaging, and strategy in a changing market.
What we did
Strategic brand plan built for franchise-wide use.
Result
One brand plan for 200+ franchises across the U.S. and Canada.
THE STORY
Pop-A-Lock brand identity

Founded in 1991, Pop-A-Lock had experienced great success over the years as the largest professional locksmithing franchise in North America, but failed to evolve with an ever-changing marketplace and consumer.

With an outdated brand, messaging, and strategy, SystemForward America (the franchise management team behind Pop-A-Lock) brought on RUSSO to develop a strategic brand plan that could be implemented and utilized by their 200 plus franchises throughout the U.S. and Canada.

THE WORK

Work samples

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  • Pop-A-Lock logo
  • Pop-A-Lock work sample 1
  • Pop-A-Lock work sample 2
  • Pop-A-Lock work sample 3
  • Pop-A-Lock work sample 4
  • Pop-A-Lock work sample 5
  • Pop-A-Lock work sample 6
  • Pop-A-Lock work sample 7
  • Pop-A-Lock work sample 8

In addition to helping Pop-A-Lock reconnect with their audience, Pop-A-Lock went from 90% closure rate for newly opened franchises, down to 1%, as well as increased sales throughout the franchise.

Jill Villejoin, Director of Marketing, SystemForward America
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