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CASE STUDY

Louisiana Cat

Industry
Heavy equipment
Challenge
Increase small equipment awareness and sales.
What we did
Brand assessment, audience research, and targeted campaigns.
Result
Display click-through rate of .30%, more than three times the industry average.
THE STORY
Louisiana Cat brand identity

RUSSO was brought on by Louisiana Cat to create a comprehensive brand assessment and to help guide current and future marketing and branding efforts – specifically to increase small equipment awareness and sales. Initial research was performed to learn more about their target audiences and how to not only reach them but motivate them to action.

The following are a few results from a recent recruitment campaign developed for Louisiana Cat:

  • Targeted Display: CTR of .30% (almost four times better than the industry average of .09%) – with a total of 525 clicks and 176,900 impressions (with 381 conversions).
  • Addressable Display: CTR of .22% (more than double the industry average) with 127,500 impressions and 285 clicks to the website.

RUSSO continued to serve as Louisiana Cat’s agency of record in order to help execute the strategic brand plan that came from the Razor Branding™ assessment, in addition to launching a comprehensive recruiting campaign for all service lines.

THE WORK

Work samples

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  • Louisiana Cat logo
  • Louisiana Cat work sample 1
  • Louisiana Cat work sample 2
  • Louisiana Cat work sample 3
  • Louisiana Cat work sample 4
  • Louisiana Cat work sample 5
  • Louisiana Cat work sample 6
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