INX International
- Industry
- Printing ink manufacturing
- Challenge
- Unify a global brand and clarify its messaging.
- What we did
- Brand promise, the INX IMPACT framework, brand architecture, standards, and messaging guides.
- Result
- More than 50 locations and product lines aligned under one clear voice.
INX International partnered with brandRUSSO to unify its global brand presence, clarify its messaging, and better reflect its commitment to innovation and sustainability. Through the Razor Branding™ process, we developed a brand promise—“Where Color Meets Consciousness”—and built the INX IMPACT framework to guide internal culture and external communications. We created a full brand architecture, including standards, messaging guides, and cohesive visual assets, aligning over 50 locations and product lines under one clear voice. As a result, INX transitioned from a supplier of inks to a strategic partner recognized for performance, purpose, and progress.
Work samples
Working with brandRUSSO has been a transformative experience, turning a complicated rebrand into a collaborative, energizing process. Their team didn’t just guide us—they became part of ours, offering creative power, strategic insight, and genuine partnership every step of the way. For a small team like ours, they’ve been the spark behind everything from video and design to messaging and marketing momentum. With brandRUSSO, we didn’t just rebrand—we accelerated.
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