TemperaturePro
- Industry
- Heating and air conditioning franchising
- Challenge
- Win new franchises and keep existing ones.
- What we did
- Brand plan, brand architecture, identity, brand standards, and messaging system.
- Result
- Improved marketing opportunities for existing and potential franchises.
TemperaturePro is a professional air conditioning and heating service company with franchises located throughout the United States. SystemForward America, the franchise management firm behind TemperaturePro, approached RUSSO to develop a strategic brand plan and assessment of current marketing efforts. This included taking a closer look at their brand architecture, messaging, and overall strategy for both acquiring new franchises and holding on to the ones already in place.
Through Razor Branding™, RUSSO was able to gain insight into their audience, competition, and obstacles that stood in the way of continued growth. With an updated brand architecture, identity, and brand standards, SystemForward was able to provide improved marketing opportunities for existing and potential franchises. In addition, RUSSO used the information gained from the Razor Branding™ assessment to develop a messaging system that helped the individual marketing efforts of their franchises.
Work samples
In regard to TemperaturePro, we are seeing a much higher quality in potential franchise owners following the roll out of the branding initiatives that RUSSO created. In addition, the new locations that have been able to implement the new branding and messaging are on average seeing higher ticket numbers than the locations without the updated brand strategy in place.
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