B2B vs B2C Branding with Rob Kirkpatrick
B2B branding can be a challenge for most, particularly when you are more familiar with a B2C approach that, on the surface, provides more opportunities for emotional connections.
Truth is, B2B branding provides the same opportunities; you just have to know where to look.
Rob Kirkpatrick, Head of Brand and Communications for Airspace, joins us to discuss his experience with B2B branding and how to connect with businesses on an emotional level. While Rob’s current role is guiding marketing efforts for an international tech company, he is no stranger to storytelling. His professional background includes time at CNN, Fox Television, and Townsquare Media. He is the ultimate critical consumer of media and has seen the very best and, unfortunately, the very worst in marketing and advertising. Rob is based in Lafayette, Louisiana, but works directly with teams in Carlsbad, California, and Amsterdam, The Netherlands. He’s married and living the #dadlife with two young daughters.