Your Specs Are Solid. Your Team Is Sharp. But What If Your Brand Is Holding You Back?

Join us for our Free Razor Sharp Webinar Series Powered by brandRUSSO

Strategic insights. Real-world examples. Actionable takeaways.
All designed to sharpen your brand and fuel growth.

WHAT IS RAZOR SHARP?

The Razor Sharp Webinar Series was built for business leaders ready to grow with intention.

Each session is fast-paced and packed with insight, led by Jaci Russo, CEO of brandRUSSO and co-creator of the Razor Branding™ method. You’ll get real tools to rethink your brand strategy, refine your message, and build the kind of momentum that drives real results.

Whether you’re leading a manufacturing company, scaling a B2B brand, or planning for the year ahead—this series helps you lead with clarity, purpose, and confidence.

Reclaim Your Brand’s Edge A Modern Approach for Manufacturers

Session 1: Wednesday, June 26, 2025
Time: 1:00 PM – 2:00 PM CT

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This webinar shows how leading manufacturers are using brand strategy to stay competitive, attract better buyers, and grow with confidence.

You’ll learn:

Why traditional sales-first strategies are losing impact

What actually differentiates your business in the eyes of your audience

How other manufacturers have repositioned for relevance

The key elements of a modern manufacturing brand

How to start upgrading your brand without disrupting operations

Who should attend:

CEOs, founders, and sales leaders in manufacturing

Marketing teams supporting industrial and B2B sectors

Private equity advisors looking to scale portfolio companies
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From Invisible to Irresistible Branding for Growth

Session 2: Wednesday, August 20, 2025
Time: 1:00 PM – 2:00 PM CT

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This session is for second-stage businesses who’ve outgrown their brand or plateaued in visibility. If you’re stuck being the best-kept secret, it’s time to make your move.

You’ll learn:

How to tell if your brand is the bottleneck—even if business is steady

What brand positioning really means (and why most brands get it wrong)

How internal culture and external messaging must align for growth

Visibility strategies that don’t require a big budget—just consistency

Ways to evolve without losing the trust you’ve built

Who should attend:

Business owners and executives at growing companies

Marketing leaders tasked with rebranding or repositioning

HR and ops leaders looking to align culture and brand

Consultants or advisors guiding brand evolution
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Content with a Purpose Building Thought Leadership that Converts

Session 3: Wednesday, October 22, 2025
Time: 1:00 PM – 2:00 PM CT

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This webinar breaks down how to build strategic, brand-aligned content that builds trust and drives results—not just vanity metrics.

You’ll learn:

Why most content doesn’t convert—and how to fix it

How to identify your brand’s content pillars and point of view

The difference between visibility and authority

The formats and channels that actually work for B2B

How to repurpose content for impact without reinventing the wheel

Who should attend:

Founders, executives, and experts building their digital voice

Marketing teams tasked with demand generation

Agencies and consultants wanting to level-up thought leadership

Any brand looking to shift from noise to influence
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Plan with Purpose A Strategic Workshop to Align Your Brand and Business for the Year Ahead

Session 3: Wednesday, December 3, 2025
Time: 1:00 PM – 2:00 PM CT

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This hands-on webinar is part planning session, part mindset shift. You’ll walk away with a focused roadmap and a planning framework you can apply right away.

You’ll learn:

How to evaluate what’s working—and what’s not

The essentials of a brand-aligned annual marketing plan

How to set clear KPIs that guide your decisions

How to plan content and campaigns with intention, not reaction

Tools and templates to streamline your planning process

What you’ll walk away with:

A downloadable framework to use with your team

Clear goals and next steps for the new year

A strategy that starts with brand, not just a list of tactics

Who should attend:

Business owners prepping for next-year growth

Marketing directors and planners

Cross-functional leadership teams

Anyone overwhelmed by the blank slate of Q1
Register For Webinar