If you have come this far, you are probably asking yourself –

what does a balsa glider have to do with marketing?

Well, just like flying a glider, navigating the world of marketing presents its own set of high-flying challenges…

– and sometimes, connecting with your audience and standing out from the competition can cause some turbulence. So, what better way to demonstrate how a little bit of wind beneath your wings can help. (In case you’re wondering, we are “the wind” in this story – not to be confused with the classic and moving “Wind beneath my Wings” as performed by the incomparable Bette Midler.)

I mean, sure, we could have sent a fleet of planes to do some strategically placed skywriting above your office to grab your attention, but we thought that a balsa glider would be more appropriate while you ponder your next move.

Now for some introductions –

We are brandRUSSO – a strategic branding agency that works with ambitious B2B companies to change the conversation and increase their market share. With a unique balance of strategy + creative, fixed retainer pricing, and over 20 years of experience, we develop branding initiatives that form emotional connections that get results.

We invite you to have a look around, and get a feel for who we are and the value we bring. We’d love to find the perfect opportunity to discuss your specific needs and how we can work together to achieve your goals. In the meantime, we included a video to help you master the balsa glider arts and impress your co-workers with your newfound skills.