About us
RUSSO is a Branding Agency – and as a branding agency, we are believers. Here, we believe in the promise behind the brand. And here, we believe that changing the conversation motivates consumer behavior.
Through the use of consumer insight, we develop branding initiatives for our clients that form emotional connections with their target audience. We accomplish this by changing the conversation to better position our clients within the marketplace, regardless of geographic location, size or industry.
RUSSO was launched in February of 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo. Since then, RUSSO has grown to include a diversified client roster including experience with a wide variety of industries and geographies. Our branding process, Razor Branding™, permeates all levels of advertising, marketing, interactive, social media and media management – giving us a unique advantage in first identifying our clients audience, then developing messaging, strategies and creative that builds consumer loyalty and brand advocacy.
Our team structure is unlike most agencies because our departments serve and benefit one another. Here, we believe in the dynamic of branding being equal parts creative and strategy. So we structured our company to play to the strengths of that duality.
Our Team
RazorBranding Podcast
- Razor Branding™ Podcast LIVE: 1.16 with Dana P. Baker September 4, 2020
- Razor Branding™ Podcast LIVE: 1.15 with Ashley Mudd August 28, 2020
- Razor Branding™ Podcast LIVE: 1.14 with Johnny Blancher July 14, 2020
- Razor Branding™ Podcast LIVE: 1.13 with Charlotte Busch Cryer July 10, 2020
- Razor Branding™ Podcast LIVE: 1.12 with Christa Billeaud July 2, 2020
