About us

RUSSO is a Branding Agency – and as a branding agency, we are believers. Here, we believe in the promise behind the brand. And here, we believe that changing the conversation motivates consumer behavior.

Through the use of consumer insight, we develop branding initiatives for our clients that form emotional connections with their target audience. We accomplish this by changing the conversation to better position our clients within the marketplace, regardless of geographic location, size or industry.

RUSSO was launched in February of 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo. Since then, RUSSO has grown to include a diversified client roster including experience with a wide variety of industries and geographies. Our branding process, Razor Branding™, permeates all levels of advertising, marketing, interactive, social media and media management – giving us a unique advantage in first identifying our clients audience, then developing messaging, strategies and creative that builds consumer loyalty and brand advocacy.

Our team structure is unlike most agencies because our departments serve and benefit one another. Here, we believe in the dynamic of branding being equal parts creative and strategy. So we structured our company to play to the strengths of that duality.

Our Team

Jaci Russo

Michael Russo

Jessica Hauerwas

Molly Daigle

Simone Ancelet

Slade Scherer

Megan DeJean

Felicia Duhon

Jonathan Cazayoux

Ryan Cormier

Tim Dupre

Hannah Credeur

Blanche Gallagher

Regan Wells

Lauren Schoeffler

Konner Champagne

If you aren’t on social media, you could be miss

If you aren’t on social media, you could be missing a huge opportunity to reach your target audience. However, it’s important to follow some rules of the social media landscape. Here are a few “Dos and Don'ts” that we think can help you with successful social media. #brandRUSSO

When you've worked together so long that you know

When you've worked together so long that you know each other's catchphrases. Here’s a glimpse of what we hear around the office all day, every day. #brandRUSSO

Happy Birthday to our graphic tee-wearing, coffee-

Happy Birthday to our graphic tee-wearing, coffee-drinking graphic designer, Tim Dupre. May your day be as cool as you are. #brandRUSSO

Summer is quickly approaching, which means interns

Summer is quickly approaching, which means internship positions are available. Whether virtual or in-person, our interns will get hands-on experience in working with clients, building brands, and building professionalism. For more information about the program visit https://brandrusso.com/careers/summer-intern/. You can email resumes and cover letters to jessica@brandrusso.com.

We are so excited to be having our 20th Anniversar

We are so excited to be having our 20th Anniversary Celebration today. We can't thank our clients, team, and other partnerships for the immense support over the last two decades. We look forward to seeing you all. #brandRUSSO

Be sure to join us this Thursday, April 8th at 4:0

Be sure to join us this Thursday, April 8th at 4:00 PM to celebrate brandRUSSO's 20th Anniversary. Thank you to our hosts, @oneacadiana and @downtownlft. You can RSVP by clicking the link in the bio. #brandRUSSO

Happy Birthday to our Accountant, Felica. Your kin

Happy Birthday to our Accountant, Felica. Your kindness and grace are unmatched, and we are so glad you’re a part of our team. We hope you have the very best day. #brandRUSSO

The fourth key element of Razor Branding is Harmon

The fourth key element of Razor Branding is Harmony, or “The Where.” This works to identify and develop a series of branded touchpoints that establish trust – connecting with your audience where they live, work, and play. #brandRUSSO #RazorBranding

It may be April Fools' Day but this is no joke...

It may be April Fools' Day but this is no joke... it's festival month. #brandRUSSO #FIL2021 #SupportDowntown #Festival #DLU #HappyFestival

The third key element of Razor Branding is Connect

The second key element of Razor Branding is the Pr

The first key element of Razor Branding is Focus,

The first key element of Razor Branding is Focus, or “The Who.” This helps to define who you are and who your audience is through the use of consumer insight, demographics, psychographics, and personality profiles. #brandRUSSO #RazorBranding

Meet the final piece of our intern team, Charlotte

Meet the final piece of our intern team, Charlotte Geary. Although she has been working remotely, we never feel that she's far away. In her free time, she enjoys painting, drawing, knitting, and reading. We're so thankful for your hard work and can’t wait to get our hand-knitted RUSSO merch. #brandRUSSO #InternSpotlight

Focus, promise, connection, and harmony: these are

Focus, promise, connection, and harmony: these are the four key elements that make up our Razor Branding process. They permeate all levels of marketing, advertising, and digital and social media. This gives us a unique advantage in identifying our clients' target audience and developing messaging, strategies, and creative that builds awareness, loyalty, and eventual advocacy. #brandRUSSO #RazorBranding

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