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RSS He Said, She Said: Razor Branding™ Podcast

  • The Importance of Relationships in Branding with Rob Kessler September 15, 2022
    In our “5 R’s of Branding," the first principle is probably the most important – REALIZE; The consumer owns the brand, and the only way to help influence perceptions and encourage loyalty and trust, comes from the relationships you build over time. Rob Kessler, the inventor and co-founder of Million Dollar Collar, knows a few […]
    Jaci Russo
  • Consumer Behavior and Branding with Aaron Ahuvia, Ph.D. September 1, 2022
    At RUSSO, we talk a lot about consumer behavior and the importance of consumer insight to develop messaging that not only resonates but also inspires. Today, we welcome Professor Aaron Ahuvia, Ph.D., the world’s leading expert on brand love, i.e. how love works when we love a brand, product, or anything else that isn’t a […]
    Jaci Russo
  • Telling Your Brand’s Story with Lindsay Pinchuk August 23, 2022
    A lot of people are talking about storytelling these days, but what does that mean exactly, and how do you go about telling yours? Joining us on the He Said, She Said Razor Branding podcast to discuss this is Lindsay Pinchuk, an award-winning entrepreneur, consultant, community builder, connector, storyteller, expert marketer, social media maven, spokesperson, […]
    Jaci Russo
  • Entrepreneurial Branding with Travis Rosbach August 4, 2022
    Joining us on the He Said, She Said Razor Branding™ Podcast today to discuss Entrepreneurial Branding is Travis Rosbach. Capt. Rosbach has spent the last three decades enhancing his entrepreneurial skills. Throughout the years, Mr. Rosbach has been proud to invent and found Hydro Flask®, work as a business broker, fly as an Airline Pilot, […]
    Jaci Russo
  • B2B vs B2C Branding with Rob Kirkpatrick July 21, 2022
    B2B branding can be a challenge for most, particularly when you are more familiar with a B2C approach that, on the surface, provides more opportunities for emotional connections. Truth is, B2B branding provides the same opportunities; you just have to know where to look. Rob Kirkpatrick, Head of Brand and Communications for Airspace, joins us […]
    Jaci Russo