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RSS He Said, She Said: Razor Branding™ Podcast

  • Entrepreneurial Branding with Travis Rosbach August 4, 2022
    Joining us on the He Said, She Said Razor Branding™ Podcast today to discuss Entrepreneurial Branding is Travis Rosbach. Capt. Rosbach has spent the last three decades enhancing his entrepreneurial skills. Throughout the years, Mr. Rosbach has been proud to invent and found Hydro Flask®, work as a business broker, fly as an Airline Pilot, […]
    Jaci Russo
  • B2B vs B2C Branding with Rob Kirkpatrick July 21, 2022
    B2B branding can be a challenge for most, particularly when you are more familiar with a B2C approach that, on the surface, provides more opportunities for emotional connections. Truth is, B2B branding provides the same opportunities; you just have to know where to look. Rob Kirkpatrick, Head of Brand and Communications for Airspace, joins us […]
    Jaci Russo
  • Choosing the Right Agency with Jonathan Sachs July 7, 2022
    Choosing the right agency is one of the first, and often most important steps in building a strong brand. Joining us to discuss his insight and experience is Jonathan Sachs of iDiscovery Solutions (iDS) – an international eDiscovery firm specializing in solving complex data problems. With over 15 years of consultative sales experience in the […]
    Jaci Russo
  • Leveraging Research to Find Your Audience w/ Jen Swanson June 16, 2022
    Focus, or The Who of your brand, is the first of four primary elements RUSSO uses in the RazorBranding™️ process to change the conversation and better position clients within their marketplace. Focus helps define who you are and who your audience is through the use of consumer insight, demographics, psychographics, and personality profiles. Helping to […]
    Jaci Russo
  • Razor Branding™ Podcast LIVE: 2.17 with Maureen Dugas Foster April 27, 2022
    Joining us on the Razor Branding™ is Maureen Dugas Foster, who has developed a superpower she calls manifesting abundance.
    Jaci Russo