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He Said, She Said: Razor Branding™ Podcast

• Branding from Down Under with Katrina McKinnon September 14, 2023
  On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Katrina McKinnon, an Australian content writing expert, to talk about the value of storytelling in marketing and how combining creativity and strategy creates strong, compelling, and lasting brands. (Sound familiar?)  Katrina McKinnon founded one of Australia’s first web development […]
  Jaci Russo
• B2B Automation and Branding with Gil Allouche August 31, 2023
  On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Gil Allouche, founder of Metadata, to discuss the role of automation in marketing and how it can benefit both productivity and happiness. Michael, Jaci, and Gill also spent time talking about the idea of bringing a B2C mentality to a B2B […]
  Jaci Russo
• The Changing Landscape of B2B Branding with David Deutsch August 17, 2023
  On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by David Deutsch, copywriter, marketing strategist, author, and copywriting coach, to discuss the changing landscape of advertising and how some traditional advertising methods can still be a secret weapon in modern B2B branding. David also shares some of his experience while working […]
  Jaci Russo
• Sustainability and B2B Branding with Dan Chamberlain  August 3, 2023
  On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Dan Chamberlain, Senior Director of Marketing (Americas) at ENGIE Impact, to talk about B2B marketing, specifically how identifying your target industries with the right strategies and aligning your sales and marketing teams can take your efforts to the next […]
  Jaci Russo
• Confessions of a Marketing Director with Sean Schnipper July 20, 2023
  On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Sean Schnipper, Director of Marketing at Transervice, to talk about the challenges and strategies involved in managing a brand for a national logistics company, emphasizing the importance of collaboration, authenticity, and trust in building a successful brand. Sean Schnipper […]
  Jaci Russo