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RSS He Said, She Said: Razor Branding™ Podcast

  • The Importance of Strategic Branding with Leslie Gibbs December 1, 2022
    Leslie Gibbs joins the He Said She Said: Razor Branding™ Podcast to talk about her experience in developing brand strategies and the importance of having a strategy for every brand. Leslie Gibbs is a career marketer with a passion for helping brands discover and implement strategic plans. Her time as a Chief Strategy Manager, with companies like […]
    Jaci Russo
  • Relationship Branding with Nick Gray November 17, 2022
    Nick Gray joins the He Said, She Said: Razor Branding™ Podcast to talk about building relationships, and how relationships play such a big role in not only branding, but in life. Nick Gray is an entrepreneur and author living in Austin, Texas. He started and sold two successful companies: Flight Display Systems and Museum Hack. Nick […]
    Jaci Russo
  • Dominating Category Design with Kevin Maney November 3, 2022
    Kevin Maney joins the He Said She Said: Razor Branding™ Podcast to discuss Category Design, and how he helps companies dominate new market categories.  Kevin is a journalist who has been covering tech and society for 30 years, and is the author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. Kevin is a […]
    Jaci Russo
  • How to Scale and Create Content with Dave Snyder October 20, 2022
    On this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael welcome Dave Snyder to talk about Content Marketing, and how to best use it and manage it in today’s ever-changing digital world. It’s a problem all businesses face as they try and keep up with demand, while also protecting the […]
    Jaci Russo
  • What is a brand with Jaci and Michael Russo October 7, 2022
    Join Jaci and Michael Russo on this addition of the He Said, She Said: Razor Branding™ Podcast as they discuss, "What is a Brand?"  At first glance, it sounds like a silly question. After all, the term branding has become part of our everyday vernacular. But with so many interpretations and uses, it’s important to […]
    Jaci Russo