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Brand Builders Part 30: Do You Have A Roadmap to Build Your Brand?

July 22, 2022

Brand Builders Part 29: Is it time for a rebrand?

July 14, 2022

Brand Builders Part 28: Does Social Media Make Sense for You?

July 7, 2022

Brand Builders Part 27: Are You winning with an email campaign?

June 23, 2022

Brand Builders Part 30: Do You Have A Roadmap to Build Your Brand?

Brand Builders Part 29: Is it time for a rebrand?

Brand Builders Part 28: Does Social Media Make Sense for You?

Brand Builders Part 27: Are You winning with an email campaign?

Brand Builders Part 26: Are You Using Your CRM?

Brand Builders Part 25: Is Your Website Working for You?

Focus, Razor Branding, brandRUSSO, Focus Razor Branding, Razor Branding Focus, Focus, Focus Razor Branding, Razor Branding™, Promise, Connection, Harmony, Target Audience, Audience, Branding, Marketing, branding agency, brandRUSSO, RUSSO

Focus: Leveraging Research to Find Your Audience

Brand Builders Part 24: Are You Making the Most of Digital Advertising?

Small Agencies, Big Agencies, Advertising Agencies, Big Box stores, Big Box, emotional connection, Branding, Marketing, branding agency, brandRUSSO, RUSSO

Boutique vs. Big Box: How Small Agencies Win Big

Brand Builders Part 23: Are You Utilizing Traditional Media?

Retaining Talent, Great Resignation, Retain Talent, Culture, the great resignation, mid-career employees, Freelancers, freelancing, identity

Retaining Talent in the Great Resignation

Brand Builders Part 22: How Can You Be A Lifelong Learner?

Brand Builders Part 21: Do You Monitor and Adjust Your Marketing?

Brand Builders Part 20: Have You Developed Your Annual Calendar?

Brand Builders Part 19: Where is the Harmony for Your Message?

Brand Builders Part 18: What is Connection in Your Message?

Brand Builders Part 17: Why do You Need to Make a Promise?

Brand Builders Part 16: Who is Your Focus – Target Audience?

Taking Agency: Reflecting on the start of 2022

Brand Builders Part 15: Do You Have SMART Goals?

Brand Builders Part 14: Are You a Specialist?

Brand Builders Part 13: Do you Differentiate to Dominate?

Brand Builders Part 12: Have You Built A Listening Station?

Strategic Brand Management: How to Get and Hold Attention

Brand Builders Part 11: Do You Model Masters?

Adapting Sales for a Hybrid World

Brand Builders Part 10: What Are You Using For Magnetic Attraction?

Just Right: Find the Perfect Client with the Goldilocks Principle

Think Before You Post: A Social Media Marketing Guide

Brand Builders Part 9: Do You Call In The SWOT Team?

Method Acting: What Branding Direction Should You Take?

Brand Builders Part 8: Have You Developed Your Strategic Brand Plan?

Don’t DIY: How In-House Branding Sets You Back

Brand Builders Part 7: Do You Use Your Brand Standards to Save Time & Money?

The Importance of Psychographics In Marketing

Brand Builders Part 6: Are your Brand Values Defined?

Brand Builders Part 5: Is your Company’s Culture Defined?

Brand Builders Part 4: What is your Brand Vision?

Brand Builders Part 3: What is your Brand Mission?

The Difference Between Demographics and Psychographics

Brand Builders Part 2: What is a Brand?

Brand Builders Part 1: Intro

What is Razor Branding™?

brandRUSSO Recognized as a Finalist in the LED Growth Network

7 Steps for a Mentor Relationship That Will Build Your Brand

Battle of the Brands: Zoom v Skype

Marketing Mixtape Builds Pasta Brand

What do you get when marriage and branding collide?

Big Game Ads Build Brands

20 Things I Learned After 20 Years in Business

Catalyst or Casualty? Your Choice.

Is Your Brand Building a Legacy?

Budget for Your Brand

HELLO, 2021

TIS THE SEASON

Jaci Russo Announced as Newest Member of the Women Presidents’ Organization

12 Best Christmas Videos of All Time

Are Your Customers the Heroes of Your Marketing Messages?

RUSSO Podcast Marathon

Build Your Brand With Your Weaknesses

Why, Why, Why – Branding is all About Your Why

Best Practices for Brand Building: Focus on Your Core Customer

How Do You Build a Brand in the Cancel Culture Era?

The Five Rs of Branding

Best Practices for Brand Building: 28 Tips for Great Social Media Content

Best Practices for Brand Building: 33 Tips for Website Improvement

Hey Grads: Tips to Build Your Brand

Okay, Now What?

9 Ways Your CRM Will Build Your Brand

16 Ways to Make Working from Home Work for You

Will it Hurt Your Brand More if You Advertise Or If You Don’t?

10 Steps to Prepare Your Brand for a Crisis

What’s Next?

Branding and Coronavirus Pandemic Panic

Will Instagram Ads Make you Bowlegged?

7 Ways to Build Your Brand: #7 Thought Leadership

7 Ways to Improve Your Brand: #6 Content Creation

7 Ways to Improve Your Brand in 2020: #5 Strategic Brand Plan

7 Ways to Build Your Brand: #4 Touchpoints

8 Great Super Bowl Ads

7 Ways to Build Your Brand: #3 Points of Differentiation

7 Ways to Improve Your Brand in 2020: #2 Specific Message

7 WAYS TO IMPROVE YOUR BRAND IN 2020: 1st – Target Audience

7 Ways to Improve Your Brand in 2020

20 Deadly Branding Mistakes to Avoid in 2020

15 Tips for Your 2020 Media Strategy

3 Keys to Preparing Your Brand for 2020

Expect an ROI When You Invest in Your Brand

Instagram Rule Changes Effect Brand Building

3 Steps to Build Your Big Bold Brand

Building Brands Requires Life-Long Learning

3 Do it Yourself Tips to Build Your Brand

Auburn’s Logo Evolution Results in Brand Backlash

Changing the Conversation on Back to School

Learn to Build Your Brand from the Experts

Don’t Play Chicken With Your Brand

When Going Negative Goes Wrong

University asks Louisiana high school to stop using logo

4 Tips to Help Your Bold Brave Brand Stand Out From the Pack

How to Choose the Right Branding Agency For You

“Stranger Things” Uses Out of Home Advertising to Build Their Brand

Coach Robichaux Built the Brand of Baseball

Do Advertising Awards Build Your Brand?

Brand Theft: One of these is a lot like the other.

Branding of Political Candidates, their Identities and their Tribes

Coke: One of the Greatest Brands of All Time

Using Social Media to Connect to your Buyers and Sellers

NEVER FORGET

Corporate Culture and Brand Building

Emotional Branding: Dragons and Storytelling

Emotional Branding in Association with Fear

Advertising, Interruptions, and the Terminator

Personal Branding Online

Service Industry Branding

The Responsibility of an Agency to Tell the Truth

Discovering Your Brand Voice

WHEN BRANDS GO BAD

Carnival!

Why having the biggest budget doesn’t always translate to having the best brand.

The Opportunities and Challenges of Digital and Online Marketing

It’s So Hard to Say Goodbye

The Best and Worst of the 2019 Super Bowl Commercials

Blown Calls, Super Bowls and Branding

HOW GILLETTE CHANGED THE CONVERSATION

See You Next Year!

Merry Christmas

Protect Your Kids with Social Nation U

A Branding Experience from the Master

How Payless Changed the Conversation

Technology and Branding

Did the King of Beers Get it Wrong?

REBRANDING FROM THE INSIDE OUT

Politics and Branding

The Difference Between Marketing and Branding

Why So Many Business Hate Advertising

Discount Branding and Why it Never Works

Why Hiring an Experienced Branding Professional is so Important and how not hiring an experienced branding professional can cost you.

Branding, Relations and Love

What It Means To Localize Your Brand

Nike Just Does It with Colin Kaepernick

How B2B Businesses Can Benefit From B2B Branding

PODCAST

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He Said, She Said: Razor Branding™ Podcast

THE MENTAL SIDE OF BRANDING WITH JONATHAN PRITCHARD March 16, 2023
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Jonathan Pritchard, a mentalist turned consultant, to learn how applied psychology (aka mind reading) can help you create better systems within your company and change how you view branding and sales. Jonathan Pritchard is the founder of ZAVANT enterprises and […]
Jaci Russo
BRAND U – PERSONAL BRANDING WITH MELISSA BOWEN March 2, 2023
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Melissa Bowen take over for a special “She Said, She Said” episode to talk about their newest endeavor: Brand State U’s Women’s Summit at Sea. Melissa Bowen is a Licensed Professional Counselor, Coach, and a Certified Daring Way™ Facilitator. Her work […]
Jaci Russo
UNDERSTANDING CAVEMAN BRAIN WITH DR. JEAN OURSLER February 16, 2023
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Dr. Jean Oursler to discuss all things Caveman Brain - from what it actually is, to how to keep your Caveman Brain from preventing growth in your business. Dr. Jean Oursler is a business psychologist, author, performance coach, speaker, organizational […]
Jaci Russo
DEVELOPING YOUR PERSONAL BRAND WITH MILA GRIGGS February 2, 2023
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Mila Grigg, the founder and CEO of MODA, one of the most reputable branding agencies in the country, to discuss the importance of personal branding and how building a strong personal brand can change the way you do business. With over […]
Jaci Russo
DISCOVERING THE MISSING ELEMENTS IN YOUR BRAND WITH TONY RUBLESKI January 19, 2023
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Tony Rubleski to discuss “Discovering the Missing Elements in Your Brand” - and why things like employee retention and professional development are vital to creating and maintaining your brand. Tony Rubleski is a bestselling author, business consultant, keynote speaker, and the […]
Jaci Russo