Brand Builders Part 1: Intro

Building A Brand

Hi, my name is Jaci Russo. I’m the co-founder and CEO of brandRUSSO. When we started the agency back in 2001, the world was a very different place. And we think about it, there was no social media. If you wanted to tell your customers something, you ran ads on TV. Remember that, back in the old days? A lot of things have changed since 2001, when we founded the agency. But the one thing that hasn’t changed are the core principles of how to build a brand.

This video series is going to walk you through step by step, what you need to do to be a brand builder. Really, we’re going to start with defining what a brand is, how you can build yours, and all of those little tidbits and pieces that you need to know along the way. So, I hope you enjoy it.

Please let me know if you have questions. If there are specific things you want me to tackle or explain. Hit me up. I’m happy to answer any questions you might have. Otherwise, sit back, take some notes, and enjoy the videos.