7 WAYS TO IMPROVE YOUR BRAND IN 2020: 1st – Target Audience
Your products and services are not for everyone. If you approach your marketing strategy with the intention of reaching ‘everyone’, then you will actually connect with ‘no one’.
Map out the demographics and psychographics of your target audiences (you can have more than one – primary, secondary, tertiary – but not 10) to truly define who your target audience needs to be. The more you know about them, what their likes/dislikes are, as well as their fears and needs, the better chance you have of finding commonalities and ways to connect with them.
Demographics: Go through the exercise of actually writing down the demographics for each of your target audiences. The factors to list are geography, age, income, marital status, gender, and education. Paint a picture with these tangibles to describe your perfect target customer.
Psychographics: Now go through the exercise with these intangibles. What are their likes, dislikes, perceptions, wants, needs, fears, hopes, and dreams? List everything that you can about what they think about you, what you want them to think, and what they think of your competition.
There is a finite number of people that will fit into your target audience. And there are multiple companies also working to reach those same people. But, the more you know about them, the better chance you have of reaching them and making a lasting connection.
If you aren’t sure how to answer these questions about your target audience, start by asking your team, and then ask your audience directly. Talk to your current customers and learn as much as you can about what they think and feel. The more you know about your target audience, the better chance you have at reaching them.
If you are interested in learning more about how you can really improve your brand, check out our Brand Builders Workshops and register for interactive classes that can help you build your best brand. The next workshop is:
Brand Plan 2020, Jan 16th: Instead of winging it and reacting to every opportunity that presents itself, plan ahead and be prepared to best invest your time and money in a way that will really grow your brand. Click Here to Register. Early bird discount ends January 13th.
Go to www.brandrusso.com/Brandbuilders to see the list of upcoming classes. The next classes are below.
Nonprofit, Feb 27th: If you are focused on how to connect with stakeholders, donors, advocates, and more then this is the workshop for you. This is all about how to target and build a bond with the people most likely to be connected to your cause. Click Here to Register
B2B, Mar 11th: Businesses that sell products and services to other businesses are nothing like the marketing approaches taken by consumer-centric retail businesses. B2B organizations focus on how to set up and leverage their database, integrate with their website, and leverage a solid sales process to generate inbound leads. Click Here to Register
Retail & Hospitality, Mar 27th: Dealing with the public is a challenge and this workshop will give you the steps to build your brand while dealing with so many different touchpoints, online reviews, and the frustration of competing against vast online shopping options. Click Here to Register
Financial & Legal, Apr 9th: Some industries are tougher than others and financial and legal has some of the biggest challenges. This workshop is concentrated on how to build a brand in these competitive fields. Click Here to Register
Trust-Based Selling, Apr 17th: Gone are the days of telling people what they want to hear dupe them into buying whatever you are selling. If you don’t build trust in an authentic and real way then your sales process will fail. Leverage your website, CRM, collateral materials, and more to share your knowledge and build a thought leadership campaign and sales system that works. Click Here to Register
Healthcare, May 7th: As healthcare changes rapidly so does their marketing. Be prepared with a plan that will work for your organization as your audience becomes tougher to reach. Click Here to Register
Strategic Brainstorming, May 21st: Bring your challenges and leave with solutions. Share your recent marketing efforts and receive strategic branding analysis on how to improve it. Click Here to Register
Content Creation, June 11th: Learn how to use your iPhone to take better photos, create compelling videos, develop sales materials. Don’t let your great ideas be limited by bad marketing. Learn how to make your material look professional. Click Here to Register
Register soon to take advantage of the Early Bird price discount. If you aren’t sure which workshop(s) to choose, click the link and read the descriptions or get in touch with me to talk through the options.
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RUSSO is a strategic branding agency that uses consumer insight to change the conversation; forming emotional connections with the target audience. To learn more, click HERE to learn more about our process, RAZOR BRANDING.