Catalyst or Casualty? Your Choice.
Like most people, we spent 2020 doing the “Pandemic Pivot” at RUSSO. We helped our clients pivot to survive as government regulations prevented them from operating as usual. We had to do our own pivoting as the strategic brand plan we had written for the year was quickly deemed untenable in mid-March.
Once 2020 ended, and we are now fully into 2021, we look into the future of this year knowing that there isn’t a magic switch that puts things “back to normal”. We are now entering year two of a pandemic and this new world order.
The quote of last year, “We are all in the same storm but we are not in the same boat,” still resonates with me. Obviously a rising tide lifts all ships, so how can we help each other?
It all starts with mindset.
When you look at the effect that COVID is having on your business, it can be a catalyst or a casualty. If you can’t operate as you always have, what is the catalyst that provides opportunity?
I look at what is happening in New Orleans around Mardi Gras for inspiration. In addition to being the world’s biggest party, Mardi Gras is also big business. For the sellers of beads, hosts of tourists, throwers of parades, and basically every single business in that area, Mardi Gras is essential, but this year there will be no costumes, no balls, no parades, no beads, no nothing.
Rather than succumb to the casualty, they are embracing the catalyst.
2021 will henceforth be known as the year that birthed Yardi Gras.
The artists and companies that build floats have pivoted to decorating yards. Lots and lots of yards. Neighborhoods will hold walking parades; and artists are being asked to decorate homes and yards for the season like never before.
It’s not the Mardi Gras we know and love, but it is a way to still come together as community and celebrate what we love about this season.
This year, will your brand be a COVID Catalyst or a Covid Casualty? It’s your choice.
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RUSSO is a strategic branding agency that uses consumer insight to change the conversation; forming emotional connections with the target audience. To learn more, click HERE to learn more about our process, RAZOR BRANDING.
