February 4 2019

The Best and Worst of the 2019 Super Bowl Commercials

The Good, the Bad and the Ugly

In case you missed the Super Bowl on Sunday, or were perhaps in the middle of a protest party in one form or another, we thought we would catch you up on which television commercials we believed stood out and which ones should have perhaps never been made in the first place.

One of our favorites was a commercial developed for Stella Artois that featured characters from Sex and the City and The Big Lobowski.

Not only did Stella Artois manage to change the conversation from what they had been saying, they also effectively demonstrated that even if you were accustomed to ordering the same thing over and over, there was still room for a change.

One theme that seemed to be used a lot this year had to do with robots and technology.

I hated these commercials, and not for any particular reason other than they freaked me out. Something about robots in general just makes me so very uncomfortable. Sure, they were funny, entertaining and memorable, but I still hated them. Now, let’s move on.

While not an original fan of Budweiser’s dilly, dilly campaign, I thought the following was pure genius.

What an amazing way to highlight a unique brand selling point, while at the same time, calling out your competitors. Loved this spot, from beginning to end.

The T-Mobile Spots were also pretty smart, reminding us that you don’t have to have a lot of smoke and mirrors to create a great message that connects with your audience on an emotional level.

Plus, they were funny as hell.

I will leave with another one of my favorites that was possibly better than the game itself. Ok, there is no possibly about it. There is no doubt that this spot was better than the actual game itself.