Brand Builders Part 4: What is your Brand Vision?

Your Brand Vision: What do you want to see?

You may have a vision for where your company is going. But does everybody on your team know it? Are we all on the same page, is everybody aware? To have a vision statement clearly articulated and put into your brand standards or guideline is a great tool to helping your whole team get on the same page. Your vision is what the world is going to look like when you achieve your mission, so your mission statement comes first. So, you’ll know kind of the direction you’re heading. And then your vision statement comes next, so you’ll know what the destination is when you arrive at it.

It’s what the world’s going to look like when you’re done. Now, this may seem like some kind of boring, foundational things, and you’re thinking, “I just want to go get sales, I just want to do marketing”. Sure, but you’re going to be able to achieve those goals better and faster, and less expensive if you’ve got all of these foundational branding pieces all mapped out in your brand standards.

This way, everybody’s on the same page. We know what the mission is, we know what the vision is. So we can all headed that same direction together. It really provides almost a gut check for people when they think “what decision should I make right here if I didn’t have a manager to ask?”. You can always check with us, and think would this be on mission, or off? Does this match our vision or not? Then that tells you exactly whether or not it’s the right thing to do. So, get your mission and your vision written out clearly defined, added to your brand standards and that’s going to help you build your brand.