A 5-minute Feast of Branding Lessons Inspired from The Bear
Let’s navigate through the branding maze with some help from the hit TV show, The Bear.
Can we get a “Yes, Chef!”
“Yes, Chef!” – Consistency is Key:
Just like a chef demands consistency in the kitchen, your B2B brand should maintain a consistent image across all platforms. From your logo to your messaging and social media presence, ensure that your audience recognizes your brand identity immediately.
No client wants to hear inconsistent information from different platforms or different departments within your organization. A unified message enhances brand credibility and trust.
The Bear’s Signature Dish – Define Your Unique Selling Proposition (USP)
In Season 1 of The Bear, their signature dish, the Italian Beef Sandwich, set them apart. Similarly, your brand should have a unique selling proposition that distinguishes it from the competition. What makes your brand special? Why are clients loyal? Why is your product or service better? Highlight this in your messaging.
Fresh Ingredients – Stay Relevant:
In Season 1 of The Bear, we observed the challenges that arise when fresh ingredients are unavailable and staff underprepared. Transitioning into Season 2, the characters grappled with establishing operational order. Just as every chef recognizes the importance of using quality ingredients and maintaining up-to-date equipment and operations, in branding, staying current, fresh, and relevant, alongside a robust team, is essential for vitality.
Ensure that your content, visuals, and messaging remain current to resonate effectively with your audience. This commitment should be communicated clearly across your entire team.
Presentation Matters – Design Matters Too:
A meal made with care, time, and heart will 9 times out of 10 be more appetizing; similarly, a brand that is well-designed with these same ingredients will always be more appealing. Invest in a visually pleasing logo, website, and marketing materials, and ensure clear and effective communication. The way you present your brand significantly influences how it is perceived. Avoid overcomplicating your designs or messaging. Keep it simple, authentic, and resonant with your audience.
Guest Reviews – Customer Feedback Matters:
Chefs pay attention to customer feedback. Similarly, in branding, listen to what your customers /clients are saying. Utilize feedback to improve your products or services and address any concerns promptly. You are always listening and attuned to your clients. They should know this but more importantly they should feel heard.
Kitchen Collaboration – Teamwork in Branding:
In the kitchen, teamwork is crucial. We saw time and again when the kitchen staff in The Bear wasn’t in sync and how that disrupted the entire dining experience. Teamwork makes the dream work, which may be a corny expression, but when you apply this principle to your branding efforts, you will see results. Ensure that everyone on your team understands and embodies the brand values and are working in unison, not in competition. A unified team contributes to a stronger brand presence.
Culinary Adventures – Brand Storytelling:
Chefs often share stories about their culinary adventures. Similarly, tell the story of your brand. Share its journey, values, and the people behind it. A compelling narrative connects customers on a deeper level. And if you are a B2B C-Suite Executive, be a thought-leader. You need to be in front of the camera sharing why you are an expert and why your B2B business is the necessary option.
Renovation – Rebranding:
In Season 2 of The Bear, the kitchen team renovates the restaurant and gives it a makeover. Don’t be afraid of a rebranding. There are ways to rebrand your B2B without neglecting your loyal clients. Rebranding allows you to evolve and effectively communicate change, ensuring alignment with current market trends while meeting the expectations of your audience.
At the end of the day, you gotta have a Super Bowl Mentality
Training & Growth
In The Bear, employees responded differently to new goals – some embraced training and growth, while others met them with resistance. Similarly, in your B2B business, encourage your team to embrace continuous improvement. Offer your employees incentives to get certified, attend additional training, and enhance their skills. Just as Chef Carmy hones his craft, fostering a learning culture within your organization contributes to a more skilled and adaptable team. This investment in your team’s development will elevate your brand’s capabilities and overall success.
Attention to Detail
Standout scenes in The Bear’s second season feature Cousin Richie undergoing a journey of rediscovering kitchen etiquette. In these scenes, he learns that customers appreciate the details because they signify time and effort invested. Initially resistant to change, Cousin Richie couldn’t see the significance in meticulously polishing silverware. For him, this task was deemed an unnecessary detail, and in a moment of frustration, he expressed having spent nine hours on the activity, yearning to move on.
The scene mirrors a mindset where every day is seen as an opportunity to upgrade your brand. Afterall, success is in the details. From customer service to messaging, emails, copy, text, presence – every element matters. Whether it’s responding to an email in two days versus ten minutes, having someone answer the phone with consideration instead of an automated system, or actively listening to feedback rather than nodding just to nod — every detail adds up. It’s much like polishing forks because not only does presentation matter, but everything has a ripple effect. You notice a dirty fork, then you notice poor service, the meal is suddenly room-temp, and the martini, too dry. Each detail contributes to the overall experience, shaping how your brand is perceived and impacting the satisfaction of your clients.
In the business landscape, these seemingly small details contribute to the overall perception of your brand and its commitment to excellence. The meticulous attention to every aspect, similar to the care put into a crafted meal-service, sets a brand apart, making it more appetizing and memorable.
It’s the Super Bowl mentality in action – as one character aptly puts it, “Every day here is the freakin’ Super Bowl.” The allure is undeniable; people are eager to be part of it, and those working behind the scenes thrive on serving and surpassing expectations. It’s a daily passion play in the B2B arena.
While the goal of optimizing each day may seem ambitious, it acts as a powerful motivator, and we wholeheartedly encourage you to embrace it. To kick start this Yes Chef! journey, let’s connect via Zoom. Visit brandrusso.com for more resources. And in the meantime, #keeponbranding.
brandRUSSO was established in 2001 by Jaci and Michael Russo, representing a global portfolio of B2B clients in the professional services and manufacturing industries. As a strategic branding agency, we believe in the promise behind the brand, and that by changing the conversation we can inspire and motivate consumer behavior.