Brand Builders Part 6: Are your Brand Values Defined?

You Define Your Brand Values

When you think about building your brand, being able to define and articulate the values of your company is really important. Everybody in the organization needs to know what you value. Do you value a happy customer over a dollar? Do you value true core customer service over an extra sale? Where are your priorities in your values? You need to have those listed, defined, understood explained and everybody know what they are. Make them a part of your brand standards.

That way, every new employee and current employee knows what the values are in the hierarchy of those values. Now, should you have 10, or 15, or 20 values? No, you should not. Three or four, five tops is plenty, but make sure they really represent either who you are right now, or who you growing to become. Those values are going to become key so that every employee, current and future, knows exactly what your company is about and what you’re striving to achieve.

So, make sure you define those values. And listen, you don’t have to do all this in a vacuum. It might be that you consult other members of the team, get some feedback, talk to customers. What do they experience when they’re working with your company? That’s going to tell you a lot about what you’ve been putting out and help you understand if you need to change it or keep right on trucking. Ultimately, these values that you’re building and explaining and articulating and communicating; this is how you’re going to build your brand.