This week’s Blurb, Book, & Blog is brought to you by the word “Why?”.  Why do you do what you do?  Why should someone choose you over the competition?  Why should we care about your company?


Blurb:

People don’t buy what you do. They buy why you do it.

– Simon Sinek

Book:

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

LINK TO BOOK HERE

Blog:

Your brand promise is your “why”. This is the reason why you do what you. This is the reason why customers should choose you. This is the reason why we should care about your company. Most importantly, this is the reason why you will be successful.

After you define your why, you need to be sure to clearly communicate this why to your internal team, customers, stakeholders, and really live your brand promise in everything you do. You want your company to stand for something and when that aligns with what your customers care about then they will care about you.

Once you define it, there are so many places where you can share your why:

  • internal communications
  • newsletter
  • break room signage
  • social media posts
  • general marketing

Where will you share your Why today?

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RUSSO is a strategic branding agency that uses consumer insight to change the conversation; forming emotional connections with the target audience. To learn more, click HERE to learn more about our process, RAZOR BRANDING.

Jaci Russo

Jaci Russo, P.C.M., is the CEO and co-founder of brandRUSSO, a published author, entrepreneur, and sought-after speaker. She is the architect behind Brand State U, TrainYard Advisors, and co-host of the He Said, She Said, Razor Branding Podcast. Jaci is a civic leader, mentor, and mother of 4 and is part of the less than 1% of women-founded and led agencies in the U.S.

To learn more about brandRUSSO, subscribe to our blog, or add the He Said, She Said Branding Podcast to your playlist.

brandRUSSO was established in 2001 by Jaci and Michael Russo, representing a global portfolio of B2B clients in the professional services and manufacturing industries. As a strategic branding agency, we believe in the promise behind the brand, and that by changing the conversation we can inspire and motivate consumer behavior.