Just Right: Find the Perfect Client with the Goldilocks Principle
Achieving perfection is Sisyphean struggle until you redefine perfection.
There’s no way around it: the perfect branding experience begins with the perfect client. Things just run smoother when you get each other, but how does that happen?
Hint: it doesn’t just happen. It’s not about finding the perfect situation. It’s about striking the right balance.
At RUSSO, we’re all about results. We know that getting the outcome you want means taking the steps to get there. We’re methodical in our branding, but the truth is, we’re methodical in our clientele selection, too. It pays to be picky.
But what does that look like? Let’s see what makes the perfect client. You may recognize yourself in there.
They’re great people.
One sure-fire way to make sure you have great clients? Only work with great people.
If that seems basic, and too dead-simple to take seriously, consider it again. How many times have you counted red flags and forged ahead anyway? How many times have you tried to work around someone’s shortcomings only to realize you’re wasting your time?
Point blank: if you’re constantly trying to “make it work” instead of just working with someone, you’re squandering your efforts.
When you think of a great person, you think of how they make you feel. They understand you have a common goal, and that doing their part in a timely manner shows consideration to the entire team. The perfect client knows we want them to approve of things in a timely manner. Taking a week or two to get back to the team loses momentum, but the perfect client prioritizes their time and ours.
They know their worth – and want to be better.
We reward ambition at RUSSO by encouraging ideas we can work with, not against.
The perfect client sees where they are – in terms of branding and budget – and is realistic about their expectations. Are you a regional chain looking to expand to surrounding states? We’ve got you. Are you a mom-and-pop shop looking to drive Amazon out of business? It’s not you, it’s us (It’s you).
Shooting for the moon to land among the stars isn’t what we do here. We have a more direct approach. You want a star you think you can reach, but need some help getting there? We’ll take aim and shoot for you. The perfect client has goals we strategize to reach together.
They trust our judgment, and we trust theirs.
No one is the best at everything. We trust you do be the best at what you do, and the ideal client would say the same to us. We don’t expect the perfect client to go with all our suggestions. We expect them to allow us to demonstrate our expertise, which we can do without being micromanaged. But we’ll need a bit of insight to get there.
The perfect client sees this for what it is: a two-way street. They know they need help, and they know they can trust us to give it to them. Our partnership is a collaboration. The perfect client is not too hot or too cold, but just right.
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RUSSO is a strategic branding agency that uses consumer insight to change the conversation; forming emotional connections with the target audience. To learn more about Razor Branding visit brandrusso.com, or CLICK HERE to schedule a meeting with one of our Business Development Managers.
