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BRANDING FOR THE ENTREPRENEUR

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Double the planning, double the fun! Happy birthda

Save the Date: September 28th! Join us for an inf

Things in our office that ✨just make sense✨

Things in our office that ✨just make sense✨ #brandRUSSO #OfficeLife #OfficeFun #Branding #BrandStrategy

At brandRUSSO, we believe in building brands that

Psychographics can help you identify personality t

Psychographics can help you identify personality traits, values, attitudes, interests, and lifestyles of your target audience. Knowing what motivates your target market can help you create messaging that resonates with their needs and wants. For example, if you know that your target market values convenience, your communication should reflect that. You wouldn't present your product as a multi-step process, which would discourage them from purchasing. Rather, you would emphasize on the simplicity of your offering, making certain your messaging speaks directly to their desire for a straightforward experience. Speak to your audience. Visit the link in our bio to learn more. #brandRUSSO #BrandStrategy #RazorBranding #Branding #BrandPlan #ChangeTheConversation #BrandBuilders #BrandingAgency #Advertising #Marketing #B2B #BrandingInspiration #BrandDesign #StrategicBranding #The5Rs #Focus #Promise #Connection #Harmony #BrandStandards #BrandMessaging #WhatIsABrand #BrandEvolution #Rebranding #B2BBranding #CorporateCulture

On this week’s episode of He Said, She Said: Raz

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Katrina McKinnon, an Australian content writing expert, to talk about the value of storytelling in marketing and how combining creativity and strategy creates strong, compelling, and lasting brands. (Sound familiar?) Katrina founded one of Australia’s first web development agencies in 1996 and pioneered innovative practices now standard in eCommerce, including off-shoring and content marketing. She is the founder of CopySmiths, a charter member and one of the 50 founding members of eCommerce Fuel, and a well-known speaker in the eCommerce community. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as Katrina shares her expertise from years of experience in the web development and marketing industries and how she leveraged that to establish CopySmiths to help her clients increase their organic engagement and expand their overall online presence. Visit the link in our bio to tune in. #brandRUSSO #RazorBrandingPodcast

Holiday Essentials. Let's see. We buy pumpkins and

Holiday Essentials. Let's see. We buy pumpkins and candy for Halloween. Turkey for Thanksgiving. Christmas trees in December. The classics we all know and love. But here's the question: Do you know your consumers as well as you know these holiday staples? Do you understand their preferences and buying patterns? What drives their purchasing decisions? While consumers aren't holidays, understanding them is just as crucial as associating holidays with their respective months. Imagine knowing your audience as intimately as you know every holiday. It's time to truly know your target audience. #brandRUSSO #BrandStrategy #RazorBranding #Branding #BrandPlan #ChangeTheConversation #BrandBuilders #BrandingAgency #Advertising #Marketing #B2B #BrandingInspiration #BrandDesign #StrategicBranding #The5Rs #Focus #Promise #Connection #Harmony #BrandStandards #BrandMessaging #WhatIsABrand #BrandEvolution #Rebranding #B2BBranding #CorporateCulture

Want to hear the latest branding tips? Be sure t

Want to hear the latest branding tips? Be sure to check out our Blog at the link in our bio for a strategic branding agency that uses consumer insight to change the conversation; forming emotional connections with the target audience. Subscribe to our newsletter today to get reminders when each blog is posted. #brandRUSSO #RazorBranding #Branding #Blog

Today we will observe a moment of silence in remem

Today we will observe a moment of silence in remembrance of the tragic events of 2001. We remember the courage of the first responders who risked their lives for the sake of others. We honor the victims and their families who have endured tremendous loss. We pledge to never forget the tragedy of that day. #brandRUSSO #RemembranceDay

Celebrate International Podcast Month with us! Dis

Celebrate International Podcast Month with us! Discover valuable insights across marketing, advertising, digital, and social media on our He Said, She Said Razor Branding™ Podcast. Tune in for expert strategies that'll drive your business toward success. Don't miss out – let us help you meet your goals. Visit the link in our bio. #brandRUSSO #InternationalPodcastMonth #RazorBrandingPodcast

Happy Labor Day! Today, we honor the American work

Happy Labor Day! Today, we honor the American workforce that has shaped our great nation. A special shoutout to our dedicated RUSSO employees – your hard work and passion drive our success. Relax, recharge, and enjoy your day off! #brandRUSSO #Labor Day

Happy birthday Maria! Maria is our VP of client se

Happy birthday Maria! Maria is our VP of client services, and she has become our resident problem-solver approaching every situation with patience and attentiveness. We are so grateful for Maria and all she does for us. She is an invaluable asset and we wouldn't be the same without her. Maria, we hope this birthday brings you joy and perfectly executed charcuterie boards! Happy birthday, Maria! #brandRUSSO #HappyBirthday

Geaux Ragin' Cajuns! Happy National College Color

Geaux Ragin' Cajuns! Happy National College Color Day! We're proudly wearing our red and white today, showing our love for the Ragin' Cajuns! #brandRUSSO #CollgeColorDay #GeauxCajuns

Happy Russo-versary, Michael! Today, we celebrate

Happy Russo-versary, Michael! Today, we celebrate the achievements of our Chief Creative Officer, a driving force behind our innovative and artistic endeavors. Through your leadership and guidance, you have helped us to reach heights of success that we may otherwise never have achieved. Your vision and strategic guidance have been the cornerstone for the team to take risks and be innovative. You have empowered and inspired the team to think outside the box and pursue ambitious goals. Here's to another year of success and growth! #brandRUSSO #HappyAnniversary

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PODCAST

Branding from Down Under with Katrina McKinnon
B2B Automation and Branding with Gil Allouche
The Changing Landscape of B2B Branding with David Deutsch
Sustainability and B2B Branding with Dan Chamberlain
Confessions of a Marketing Director with Sean Schnipper

Razor Branding™
About Us
- Case Studies
Resources
Contact
- Careers