Show up in each community, market by market
The Weekly Deposit, Issue 6. One small marketing move for community banks, every Tuesday.
A bank in five towns is really five banks. Each town wants to see that you are part of it.
One move
Show up in each community, market by market.
- List every market you serve, and one person on your team who lives in each.
- Pick one local event per market per quarter, and put it on the calendar now.
- Use local photos and local faces in each market's posts, not one picture for all of them.
- Count how many events you attend in each market every quarter.
One bank that made it
JD Bank, Louisiana. JD Bank is one relationship bank in very different Louisiana markets, from rural towns to cities. Its marketing team of two does this work under compliance, market by market.
One conversation
JD Bank: one Louisiana bank, very different markets, with Ann Barilleaux, Marketing Director, JD Bank, on He Said, She Said. Listen on the podcast page.
See you next Tuesday,
Jaci
Jaci Russo is CEO and Co-Founder of brandRUSSO and author of the upcoming book Compound Interest. Know a bank marketer who would like this? Send them here to subscribe.
