Your B2B Brand Is Either Opening Doors or Closing Them.

Before you rebrand, relaunch, or reinvest in marketing, you need to know exactly where your brand stands.

Our B2B Brand Audit tells you the truth.

The Problem

In B2B, Your Brand Is Working Every Day — With or Without You.

Every RFP response, every trade show booth, every LinkedIn profile, every sales deck, every cold email your team sends — your brand is making an impression before your salespeople ever get in the room.

The question is whether that impression is working for you or against you.

B2B buyers are sophisticated. They research before they engage. They compare you to competitors before they ever pick up the phone. And if your brand is inconsistent, unclear, or indistinguishable from everyone else in your category, you are losing ground in a process you cannot even see.

Most B2B companies know something is off. They just do not know exactly what it is, where it is happening, or what it is costing them.

That is what a brandRUSSO Brand Audit is built to find.

What It Is

An Independent, Evidence-Based Diagnostic of Your B2B Brand.

Our Brand Audit is a comprehensive review of your brand across every dimension that matters in a B2B environment — strategy, positioning, visual identity, messaging, digital presence, sales materials, competitive landscape, and the touchpoints your buyers encounter throughout the entire decision process.

We do not conduct surveys or interviews. We do not ask your team what they think the brand is doing. We look at what the brand is actually doing — in the market, across every buyer-facing touchpoint, against your competitors — and we document it with precision.

What you receive is a clear, evidence-based picture of the state of your brand. Every finding is supported. Every gap is named. Every opportunity is identified.

What We Audit

Every Touchpoint in the B2B Buyer Journey.

B2B buying decisions are long, complex, and involve multiple stakeholders. Your brand has to hold up at every stage.

Items:

Brand Strategy and Positioning We assess whether your brand occupies a clear, differentiated position in your category — or whether you sound like every other company doing what you do.

Visual Identity We audit your logo, color system, typography, and graphic elements across every application. In B2B, visual inconsistency signals organizational disarray to buyers who are evaluating whether to trust you with significant spend.

Messaging and Value Proposition We review how clearly and consistently your brand communicates what you do, who you serve, and why you are the right choice — across your website, sales materials, RFP responses, and executive communications.

Website and Digital Presence We evaluate your website, LinkedIn company page, SEO positioning, and digital marketing materials through the lens of a B2B buyer conducting due diligence on your company.

Sales and Marketing Collateral We review every piece of collateral your sales team uses — pitch decks, one-pagers, case studies, proposals, and capability statements — for brand consistency and persuasive clarity.

Competitive Benchmarking We analyze your top three to five competitors on positioning, messaging, visual identity, and digital presence. We identify where you are losing ground and what positioning territory remains unclaimed in your category.

Buyer-Facing Operational Touchpoints We audit the documents buyers encounter throughout the relationship — proposals, contracts, onboarding materials, invoices, and email signatures — for brand consistency and professionalism.

Recruiting and Employer Brand In B2B, your ability to attract top talent is inseparable from your brand reputation. We assess whether your employer brand is aligned with the brand you present to clients and prospects.

What You Get

A Report That Gives You the Full Picture — and a Clear Path Forward.

The Brand Audit deliverable is a fully designed, executive-ready findings report. It documents every issue identified, prioritized by impact, with evidence and strategic context for each finding.

This is not a feel-good assessment. It is a precise, objective diagnostic — the kind of document that gives marketing leaders the clarity and the internal justification to make the brand investment that has been overdue.

For companies preparing for a rebrand, entering a new market, integrating an acquisition, or simply trying to understand why their marketing is not converting the way it should, the audit provides the foundation every strategic decision needs to stand on.

Most of our clients tell us the audit alone changed how they see their brand. Many go on to engage us for the full RazorBranding process to do something about it.

What is included:

Executive summary of overall B2B brand health
Findings organized by category and priority: Critical, Moderate, and Low
Full competitive benchmarking analysis
Directional recommendations for each finding
Fully designed report ready for executive and board-level presentation

Who Is This For

This Audit Is Built for B2B Companies at an Inflection Point.

You are preparing for a rebrand or brand refresh and need to know what is actually broken before you spend the money.

Your sales team is losing deals and you suspect the brand is part of the problem.

You have grown through acquisition and need an honest picture of how your brand portfolio is holding together — or not.

You are entering a new market or pursuing a new buyer segment and your current brand was not built for that audience.

Your marketing spend keeps increasing but the results are not reflecting it.

You know something is off but you cannot get internal alignment on what it is.

Why brandRUSSO

We Have Been Building B2B Brands Since 2001.

brandRUSSO is a strategic branding agency with more than two decades of experience helping B2B companies in complex, competitive industries define who they are and own it in the market.

Our proprietary RazorBranding process has been applied to companies across industrial, professional services, technology, franchise, and specialty sectors. We understand the long sales cycle, the multi-stakeholder buying process, and the specific demands of building a brand that has to perform as hard as your sales team.

We know what a strong B2B brand looks like. We know what a weak one costs. A Brand Audit is how we start most of our client relationships — because the work has to begin with the truth.

Investment

A Strategic Investment Before a Much Larger One.

A brandRUSSO Brand Audit is a $10,000 to $15,000 engagement depending on the size and complexity of your brand footprint. Most audits are completed within three to four weeks of receiving client materials.

For B2B companies considering a rebrand, a significant marketing investment, or a strategic market shift, the audit provides the clarity that makes every subsequent dollar more effective.

Let’s Talk About Your Brand Audit

Schedule a 30-minute consultation with our team. We will learn about your business, answer your questions about the audit process, and determine whether the timing is right for your company.

Request Your Brand Audit

Jaci Russo

CEO, Lead Strategist
jaci@brandrusso.com
brandrusso.com

FAQ

How long does the Brand Audit take?

Most audits are completed within three to four weeks of receiving all client materials.

Do you conduct interviews or surveys?

No. Our audit is based entirely on external observation — what your brand is actually doing in the market, not what your team believes it is doing. This removes internal bias and delivers a more accurate and objective picture.

What happens after the audit?

We present the findings report and walk you through every section. Many clients choose to continue with our full RazorBranding engagement to address what the audit uncovered. That decision is entirely yours.

Is the Brand Audit confidential?

Yes. All client materials and findings are treated with full confidentiality.

Who should be involved on our end?

You will need someone who can gather brand assets and materials on the front end. The findings presentation is typically attended by the CMO or VP of Marketing along with senior executive leadership.

Do you work with companies outside of Louisiana?