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brandRUSSO, Branding Agency, Lafayette Louisiana, Louisiana Branding Agency

RUSSO is a Strategic Branding Agency – and as a branding agency, we are believers. Here we believe in the promise behind the brand and that by changing the conversation we can inspire and motivate consumer behavior regardless of industry, size or location.

Agency Leadership

Jaci Russo, P.C.M.


Michael Russo

Chief Creative Officer

Molly Daigle

President of Client Success

Maria Hanes

VP of Client Success

Agency Overview


Founded in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo.

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Trademarked Branding Process that permeates branding at all levels of marketing, advertising, interactive and digital media.

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National perspective with a team of experienced branding professionals from across the country – serving clients in a wide variety of industries.

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We are what you see, with a named partner engaged with every client and project pricing to ensure transparency and accountability.

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Where creative and strategy live in harmony; Unique leadership, where our Chief Creative Officer and Chief Executive Officer are also founding partners.

Agency Services

Strategic Brand Planning

• Brand/Market Research
• Target Audience/Competitor Profiling
• Psychographic and Demographic Analysis
• Media Assessment
• Lead Generation
• Tradeshow Support and Strategy
• Traditional and Digital Media Planning and Buying
• Sales Strategy and Training


• Brand Identity/Logo Development
• Brand Standards/Guidelines Development
• Marketing Materials Development
• Messaging Development
• TV/Radio/Digital Media Production
• Graphic Design
• Collateral/Print Materials
• Packaging Design


• Social Media Development/ Management
• Website Design/Programming
• Blog Development

Public Relations

• Strategy
• Media Relations/Training
• Press Conference Coordination
• Crisis/Event Management
• News Release Campaigns

Our Process

Razor Branding™, brandRUSSO, branding process

Razor Branding™ develops brands from the inside out, establishing a series of branded touchpoints that form emotional connections with the consumer.

Developing these connections relies heavily on understanding the psychographics of audience behavior and not just demographic profiles that rarely tell the whole story.

The process utilizes 4 primary elements to achieve these goals:
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FOCUS – (The Who) helps define who you are and who your audience is through the use of consumer insight, demographics, psychographics, and personality profiles.


PROMISE – (The Why) defines that one differentiating and powerfully compelling quality that makes your brand razor sharp – in effect, the promise behind the brand.

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CONNECTION – (The What) establishes your “voice” and a messaging system that is based on your defined brand promise making you the preferred choice over the

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HARMONY – (The Where) identifies and develops a series of branded touchpoints that establish trust – connecting with your audience where they live, work, and play.