OUR STORY
RUSSO is a Strategic Branding Agency – and as a branding agency, we are believers. Here we believe in the promise behind the brand, and that by changing the conversation we can inspire and motivate consumer behavior.
Through the use of consumer insight, we develop branding initiatives for our clients that form emotional connections with their target audience. We accomplish this by changing the conversation to better position our clients within the marketplace.
Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Our branding process, Razor Branding™, permeates all levels of marketing, advertising, digital and social media giving us a unique advantage in first identifying our client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
Our team structure is unlike most agencies because our departments serve and benefit one another. Here, we believe in the dynamic of branding being equal parts creative and strategy. So we structured our company to play to the strengths of that duality.
Agency Overview
2001
Founded in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo.
Trademarked Branding Process that permeates branding at all levels of marketing, advertising, interactive and digital media.
National perspective with a team of experienced branding professionals from across the country – serving clients in a wide variety of industries.
We are what you see, with a named partner engaged with every client and project pricing to ensure transparency and accountability.
Where creative and strategy live in harmony; Unique leadership, where our Chief Creative Officer and Chief Executive Officer are also founding partners.
OUR STORY
RUSSO is a Strategic Branding Agency – and as a branding agency, we are believers. Here we believe in the promise behind the brand, and that by changing the conversation we can inspire and motivate consumer behavior.
Through the use of consumer insight, we develop branding initiatives for our clients that form emotional connections with their target audience. We accomplish this by changing the conversation to better position our clients within the marketplace.
Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Our branding process, Razor Branding™, permeates all levels of marketing, advertising, digital and social media giving us a unique advantage in first identifying our client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
Our team structure is unlike most agencies because our departments serve and benefit one another. Here, we believe in the dynamic of branding being equal parts creative and strategy. So we structured our company to play to the strengths of that duality.
Agency Overview
Trademarked Branding Process that permeates branding at all levels of marketing, advertising, interactive and digital media.
2001
Founded in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo.
National perspective with a team of experienced branding professionals from across the country – serving clients in a wide variety of industries.
We are what you see, with a named partner engaged with every client and project pricing to ensure transparency and accountability.
Where creative and strategy live in harmony; Unique leadership, where our Chief Creative Officer and Chief Executive Officer are also founding partners.
Our Team
Michael Russo
Chief Creative Officer
Jaci Russo, P.C.M.
CEO/Strategist
Molly Daigle
Jackson Russo
Ted Daigle
Agency Services
Strategic Brand Planning
• Brand/Market Research
• Target Audience/Competitor Profiling
• Psychographic and Demographic Analysis
• Media Assessment
• Lead Generation
• Tradeshow Support and Strategy
• Traditional and Digital Media Planning and Buying
• Sales Strategy and Training
Creative
• Brand Identity/Logo Development
• Brand Standards/Guidelines Development
• Marketing Materials Development
• Messaging Development
• TV/Radio/Digital Media Production
• Graphic Design
• Collateral/Print Materials
• Packaging Design
Interactive/Digital
• Social Media Development/ Management
• Website Design/Programming
• Blog Development
Public Relations
• Strategy
• Media Relations/Training
• Press Conference Coordination
• Crisis/Event Management
• News Release Campaigns
Our Process
Razor Branding™ develops brands from the inside out, establishing a series of branded touchpoints that form emotional connections with the consumer.
Developing these connections relies heavily on understanding the psychographics of audience behavior and not just demographic profiles that rarely tell the whole story.
The process utilizes 4 primary elements to achieve these goals:
FOCUS – (The Who) helps define who you are and who your audience is through the use of consumer insight, demographics, psychographics, and personality profiles.
PROMISE – (The Why) defines that one differentiating and powerfully compelling quality that makes your brand razor sharp – in effect, the promise behind the brand.
CONNECTION – (The What) establishes your “voice” and a messaging system that is based on your defined brand promise making you the preferred choice over the
competition.
HARMONY – (The Where/When) identifies and develops a series of branded touchpoints that establish trust – connecting with your audience where they live, work, and play.