QUAD A CASE STUDY

RUSSO was brought on to create a comprehensive brand assessment for QUAD A, in addition to helping guide current and future marketing and branding efforts. Research was performed through the Razor Branding process to gain knowledge about relevant industries and how to target them.

Using data from the research gained, the RUSSO team created a messaging system that was designed to not only resonate with QUAD A’s target audience, but also provide consistency that coincided with their plans for continued growth. Quad A clients, employees, surveyors, and consultants were surveyed and interviewed to gain an understanding of their perception of the company and gather further information about their views on the industry. Additionally, competitors in the industry were observed to gain insight on how to help position Quad A in the market.

Upon conclusion of the Razor Branding™ assessment, a new naming architecture, brand identity, and tagline were introduced, along with a strategic plan for maintaining and building brand awareness throughout the U.S. and abroad.

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