QUAD A CASE STUDY

QUAD A is a non-profit, physician founded and led global accreditation organization – working with healthcare facilities from around the world to standardize and improve the quality of care they provide.

RUSSO was brought on to create a comprehensive brand assessment for QUAD A, in addition to helping guide current and future marketing and branding efforts. Research was performed through the Razor Branding process to gain knowledge about relevant industries and how to target them.

Using data from the research gained, the RUSSO team created a messaging system that was designed to not only resonate with QUAD A’s target audience, but also provide consistency that coincided with their plans for continued growth. QUAD A clients, employees, surveyors, and consultants were surveyed and interviewed to gain an understanding of their perception of the company and gather further information about their views on the industry. Additionally, competitors in the industry were observed to gain insight on how to help position QUAD A in the market.

Upon conclusion of the Razor Branding™ assessment, a new naming architecture, brand identity, and tagline were introduced, along with a strategic plan for maintaining and building brand awareness throughout the U.S. and abroad.

Choosing an agency to rebrand your organization is scary and can seem overwhelming. I “dated” several agencies during my search, all sizes and locations, and was instantly drawn to the brandRusso team. Slade is genuine and insightful and knows what his group can bring to the table. Jaci is a dynamo that has the brains and vision to make anything you do something worth fighting for. I knew this was the team I wanted to work with, and our leadership team was convinced.

While the whole team is talented and elevates our brand, I knew immediately that we were in great hands with Molly. She is the ultimate taskmaster and keeps everyone on time and on target with a smile and gentle nudge. It’s been a pleasure working with her over the last year.

The results of our rebranding research and new identity presentation were fantastic. The team was able to take the history and prestige of our 40+-year-old healthcare organization and breathe new life into it. We are all invigorated by what the future holds as QUAD A.

– Jennifer Swanson, MNA CAE – QUAD A Director of Marketing

Please follow and like us: