Pop-A-Lock CASE STUDY
Founded in 1991, Pop-A-Lock had experienced great success over the years as the largest professional locksmithing franchise in North America but failed to evolve with an ever-changing marketplace and consumer. With an outdated brand, messaging, and strategy, SystemForward America (the franchise management team behind Pop-A-Lock), brought on RUSSO to develop a strategic brand plan that could be implemented and utilized by their 200 plus franchises throughout the U.S. and Canada. In addition to helping Pop-A-Lock re-connect with their audience, Pop-A-Lock went from 90% closer rate for newly opened franchises, down to 1%, in addition to increasing sales throughout the franchise.
“RUSSO not only helped provide brand consistency, but also inject new energy into the entire franchise system. They do an amazing job of understanding the end-result of what’s needed – defining and ensuring that the right message is going to the right target.
This customized messaging approach makes it so much easier for the franchise to utilize corporate marketing materials based on their individual needs. While numbers are important, having an agency partner like RUSSO working with us each month has been invaluable. They have changed our entire organization and made a huge impact.”
– Jill Villejoin, Director of Marketing, SystemForward America