Ask your customers why they stay
The Weekly Deposit, Issue 2. One small marketing move for community banks, every Tuesday.
Most community banks say the same things about themselves. Your customers can tell you what is really different.
One move
Call customers and ask why they bank with you.
- Pick 10 customers: some new, some long-time, some business owners.
- Ask three questions: Why did you choose us? Why do you stay? What would make you leave?
- Write down the exact words they use, not your summary of them.
- Use their words in your next ad or post, and send it to compliance before it goes out.
One bank that made it
A community bank after an acquisition. Camberly Gilmartin marketed a community bank after an acquisition, in a market full of banks that look and sound alike. In the episode, she talks about how to stand out from look-alike banks, and why the banker still matters in the age of AI.
One conversation
Standing out in a herd of zebras, with Camberly Gilmartin, community bank marketing leader, on He Said, She Said. Listen on the podcast page.
See you next Tuesday,
Jaci
Jaci Russo is CEO and Co-Founder of brandRUSSO and author of the upcoming book Compound Interest. Know a bank marketer who would like this? Send them here to subscribe.
